What is HubSpot Operations Hub? 

HubSpot Operations Hub is a part of the HubSpot CRM platform, which includes five hubs. The HubSpot Operations Hub efficiently consolidates and automates business tasks. Operations Hub is integrated with other HubSpot’s tools, it enables actionable customer data management, workflow automation, and data-driven insights, which helps you understand customer engagement and drive growth.


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HubSpot Operations Hub

How Does HubSpot Operations Hub work?

The HubSpot Operations hub is a part of the HubSpot CRM, which also includes Marketing hub, Sales Hub, CMS Hub and Operations Hub. The Operations Hub focus on streamline business processes by unifying data and automating laborious tasks. Designed to work harmoniously with other HubSpot solutions, it presents a centralized platform for proficiently handling customer data, orchestrating workflows, and monitoring crucial metrics.

By simplifying a lot of complex tasks, Operations Hub frees valuable time for more critical pursuits. Its reporting capabilities gives enhanced insights, empowering data-driven decision-making. Furthermore, it meticulously manages data quality, ensuring the accuracy and currency of customer information.

Thanks to its easy-to-use integration with other HubSpot offerings, Operations Hub empowers businesses to oversee the entire customer lifecycle from one unified platform – like never before. In essence, Operations Hub is a formidable instrument that elevates internal operations, amplifies customer experiences, and bolsters business efficiency..


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sHubSpot Operations Hub Solutions

Which Solutions do HubSpot Operations Hub offers?

HubSpot Operations Hub offers a total of four different solutions – Free, Starter, Pro, and Enterprise. Each solution provides a range of features, tools, and constraints. We’ve highlighted the key features below, which you can access right here.

Be aware that even if a feature is included in a specific solution, it can be limited. For example, Custom reporting is limited to 3,100 in the professional version but 3,500 in the Enterprise version.

Having a hard time figuring out wich solution you need? That’s why many contact a HubSpot Partner, such as Radiant. Choosing a new CRM system is difficult and to be guided to the right solution is important. If you need help, don’t hesitate to reach out to us.

HubSpot Operations Hub Free

The Operations Hub has a free version. With the free version, you can start streamline data between HubSpot and other third-party integrations – completly free. Down below we have listed some of the most important features. Be aware that some of the features are limited.

Some of the features included in the Free version:


  • Email reply tracking: Track replies to your marketing emails
  • Deals: Analyze and create reports on deals
  • Custom properties: Create specific data point on contacts, companies and deals
  • List segmentation: Create segmentations to organize your customers, prospects and partners
  • Ticketing: Create tickets on issues and assign them to colleagues
  • Contact management: Customize your own views and run automations to manage your contacts
  • Marketing events object: Analyze and store marketing event data
  • Custom user permissions: Customize the level of access for each member
  • Historical sync: Sync historical data to Hubspot right away and as they occur in third-party apps
  • Data Quality Software: keep your data clean
  • Task management software: your digital to-do
  • An many more

HubSpot Operations Hub Starter

With the Operations Hub Starter solution, you have a little bit more features but you also have the same features as the free version, but with fewer limitations within the features. For example, you have 1,000 custom properties per object, were in the free version you would only have 10 custom properties in total.

Some of the features included in the Starter version:


  • All features from Free 
  • Data sync: Make sure your data is up-to-date between multiple databases
  • Custom field mapping: Here you can create you own field an ensure mapping between apps are being done correctly
  • Payments: Here you can digitize payments, however, its only accessible in the US
  • 1:1 technical support: Yes, thats correct you got acces to email and in-app chat support.
  • Required fields: Mark fields as required, to get more consistent data
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 HubSpot Operations Hub Professional

With the Operations Hub Professional, you can fully utilize the Operations Hub. Get features such as programmable automation, Calculated properties, or Deal and company scoring.

Some of the features included in the Professional version:


  • All features from Starter
  • WebhooksSend or collect data between HubSpot and other tool
  • Data quality automation: Format properties and/or use advanced formulas for data formatting
  • Permission sets: Configure users access to features suchs as signatures
  • Custom reporting: Create your own reports based on your data
  • Presets: Create teams, signatures, manage notifications and much more
  • Scheduled workflow triggers: Support your processes with triggers on recurring intervals
  • Data health trends: Monitor your datas health including duplicates, blanks etc.
  • Bulk duplicate management: Merge duplicates automatically through ai
  • AI-powered data formatting recommendations: Get recommendation on how to format your data in order to keep it clean
  • Calculation Porperty: make your properties intelligent and calculate specific KPIs
  • Data Quality Command Center: Get an overview of how your data is stored
Picture showing building reports in HubSpot after and before Operations hub

HubSpot Operations Hub Enterprise

Get the full package with the Enterprise solution. By choosing Enterprise, you get full access to HubSpot’s complete operations offerings. Along with the features available in Professional and extent limited features.

Some of the features included in the Enterprise version:

  • All features from Professional
  • Snowflake data share: Share data from HubSpot to Snowflake
  • Sandboxes: Try and test your elements before putting them live
  • Log in as another user: As a super admin you can sign in as another user
  • Single sign-on: Let your team sign in using single sign-on credentials
  • Admin notifications management: Set notifications for users
  • Field-level permission: Disable users permission to edit fields
  • Advanced permissions: Let users have permissions on specific tools & data
  • Data Sets: Create structured data and keep it actionable





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    HubSpot Operations Hub Pricing

    Below you can get an overview of the different pricing plans and some of the features included.

    Be aware of possible price changes, and change in feature limitation. You can find a full-price overview on HubSpot’s website.

    If neccesary you can buy additional users in each solution for a monthly fee. 

    Are you still confused about the pricing plans, features, and limitations within the Operations Hub? As a Top HubSpot Partner, we help you to get the right hubs and version matching your needs – and get the best prices and deal structures. 

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    The Ultimate HubSpot Operations Hub

    How to Get the most out of HubSpot Operations Hub?

    To maximize the potential of HubSpot Operations Hub, an informed team is crucial. HubSpot Academy offers complimentary courses, webinars, and certifications for guidance. Moreover, collaborating with a HubSpot Solution Partner, such as Radiant, ensures customized support for platform implementation and optimization. Engaging with a certified trainer facilitates hands-on learning. Before making a decision, carefully evaluate which hubs and features best align with your objectives and requirements.

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