What is the Data Quality Command Center in HubSpot?
The Data Quality Command Center in HubSpot is a feature that lets you monitor the quality of your data. It provides a comprehensive overview of your data’s health, allowing you to identify and rectify any issues promptly. The command center is an integral part of HubSpot’s CRM, ensuring your CRM data is accurate, complete, and reliable.
How Can It Improve Your Data Management?
The Data Quality Command Center can significantly enhance your data management by providing insights into the health of your data. It gives you an overview of:
Properties: No data, empty or incomplete values – Unused, the property is not used – Duplicates, there is another property similar
Records: Formatting issues, the record is formatted wrong, could be a first name missing a capital letter – Duplicates, there is another property similar
Data Sync: Apps with sync failure, your app integration is ‘on’, but HubSpot has identified an error – At-risk workflows, a workflow has one error or more
By highlighting these issues, it allows you to take corrective actions to clean your data, ensuring your data remains of high quality and serves your business needs effectively.
What are the Benefits of Using HubSpot’s Data Quality Command Center?
Using HubSpot’s Data Quality Command Center offers several benefits:
- It ensures your data is accurate and reliable, enhancing the effectiveness of your decision-making and planning.
- It saves time by identifying and rectifying data issues promptly.
- It also provides a visual representation of your data, making it easy to understand its structure and organization.
Why it’s Essential for Your Business?
The Data Quality Command Center is essential for your business as it ensures the integrity and reliability of your data. High-quality data is crucial for marketing, sales and customer success that rely on this data. By identifying and rectifying data issues, your team can save a big amount of time looking for errors themselves. Therefore, if you are working with a lot of data, it can be an essential part of your CRM and therefore business.
What Makes HubSpot’s Data Quality Command Center Stand Out?
HubSpot’s Data Quality Command Center stands out due to its comprehensive approach to data quality management. It not only identifies and rectifies data issues but also provides insights into the health of your data. Its visual representation of data makes it easy to understand its structure and organization.
All in all HubSpot’s data quality command center stands out, because you doesn’t have to bring in a third-party tool and lets you have everything in one place.
How to access it?
Got to your HubSpot, click on reports, then data management and then data quality.
Note: Only available for Operations hub Professional and Enterprise.