Data Quality Software in HubSpot: Keep Your Data Clean

Joakim Steenfos

17 Aug, 2023

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Data Quality Software in HubSpot: Keep Your Data Clean

Data quality software is a part of the HubSpot operations hub, its purpose is to keep your data clean, clear and under control. In this article, we will go through some common questions regarding data quality software.

What is Data Quality Software?

Data quality software is a tool that helps you manage and improve the accuracy and consistency of data. It checks for errors, duplicates, and inconsistencies, ensuring data meets set standards. By cleaning and standardizing data, it makes the information more useful for decision-making and planning. It’s an essential tool for any organization looking to make the most of its data.

In other words, a data quality software is what it sounds like, a software that cleans your data.

What are the 5 Elements of Data Quality?

To keep your data updated, clean and actionable for your team, there are five crucial elements your data needs to live up to.

  • Accuracy: This refers to how well the data reflects the real-world situation or entity it represents. Accurate data is free from errors and is crucial for making precise decisions.
  • Completeness: Complete data contains all the necessary details. Incomplete data can lead to incorrect conclusions or missed opportunities. Ensuring data is complete involves checking for missing or partial information.
  • Reliability: Reliable data can be trusted for its consistency over time. It’s about the data’s ability to maintain its quality and usefulness across different contexts and uses.
  • Relevance: Relevant data is directly related to the matter at hand. It’s about ensuring the data you have is applicable to your current needs or questions, which helps in making informed decisions.
  • Timeliness: Timely data is available when needed. Data that is outdated may not provide the current insights necessary for decision-making. Timeliness ensures that the data is up-to-date and ready for use when required.

These elements form the backbone of data quality and maintaining them can significantly enhance the value of the data an organization holds.

Benefits of Data Quality Software

Data quality software offers several key benefits that can significantly enhance an organization’s operations and decision-making processes.

  • Actionable: Data quality software transforms raw, unstructured data into meaningful, actionable information. It simply cleanses the data and presents it in a way that can be easily understood and used. This allows businesses to make informed decisions based on accurate and reliable data, leading to better outcomes.
  • Time-Saving: The process of manually checking and cleaning data can be time-consuming and prone to errors. Data quality software automates these tasks, saving valuable time that can be better spent on other important business activities. It also ensures that the data is ready for use when needed.
  • Opportunity for Personalization: With clean, accurate data, businesses can better understand their customers’ needs and preferences. This opens opportunities for personalization, allowing businesses to tailor their products, services, and marketing efforts to meet individual customer needs. This can lead to improved customer satisfaction and loyalty, and ultimately, business growth.

In essence, data quality software is a powerful tool that can help businesses maximize the value of their data, leading to improved decision-making, efficiency, and customer engagement.

Other Features

Within HubSpot’s Operations Hub comes multiple features, and one of them is data quality software. Among the benefits listed above, HubSpot also has some extraordinary features.

  • Easily set up your own data model: The foundation of data quality lies in a well-structured data model. With the data model feature, you can effortlessly visualize your data’s organization within HubSpot, instilling trust in your CRM right from the start. Gain a comprehensive visual overview of HubSpot’s standard objects, properties, and associations, all conveniently presented in one unified view.
  • Maintain a pristine database by only allowing clean data entry: Prevent data-related issues from the get-go. HubSpot’s data quality tools allow you to identify errors in CSV imports, ensure uniformity in data entry by representatives, safeguard your CRM from spam submissions, and rectify any overlooked formatting discrepancies.

Keep a close eye on your data’s well-being. It’s impossible to rectify issues that remain hidden. With the data quality command centre, gain comprehensive insights into the state of your entire data set. Identify outdated properties, pinpoint integration hurdles, and more — all conveniently located in one central hub.

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