Sales training is an effective way to improve your sales skills – we can help you with that at Radinat. With sales training, you can create a culture that focuses on immersion and performance improvement. In addition, sales training also helps you improve your sales processes, create good sales management and – hopefully ultimately – increase your revenue.
Here you can read more about why sales training is important and what sales training consists of.
Sales training at Radiant
We help companies upskill their sales through sales training daily. We have experienced sales consultants in various industries specialising in different disciplines who can provide sales training.
Sales training with AI: Faster learning, better results
At Radiant, we have developed Denmark’s first Danish-speaking AI agent for sales training in collaboration with Freja.ai. The purpose is simple: to make salespeople better – faster and more efficient. Our AI solution simulates realistic sales conversations where salespeople can train everything from opening lines and handling objections to using references and effective closing techniques.
The AI agent is adapted to your market, services and sales organization to make the training targeted and authentic. Our customers experience fewer activities per meeting, longer conversations and a significantly higher hit rate – without compromising the quality of the sales effort.
AI sales training consists of three phases: onboarding, training and evaluation. We work closely with your sales management and team to ensure anchoring in everyday life. Along the way, we conduct on-floor sales days, feedback sessions and performance analysis – all with one goal in mind: to turn sales training into a competitive advantage.
Learn more about sales training with AI and how it can accelerate your sales performance.
What do we teach you in sales?
- Prospecting – how to best research sales opportunities
- Sales pitch – build, practice and improve your sales pitch
- Cold canvas – how to cold call sales opportunities
- Sales meeting structure – a template for organising online meetings in the best way
- Sales pipeline – how to best manage a sales pipeline
- CRM – make the best use of a CRM system and structure your sales work
- AI – use AI for sales
- Effective use of USPs and VPs for your target audience
The above is something we all train sales consultants in every day.
Fill out the form to the right to find out how we can help you with sales training.
Our prices start from 1.550,-
What is sales training
Sales training is, as it sounds, sales training. It’s typically done by splitting up 1 on 1 so you can role-play and practice different disciplines within it:
- Prospecting – how to research the best leads
- Sales pitch – build, practice and improve your sales pitch
- CRM – make the best use of a CRM system and structure your sales work
- AI – use AI for sales
This is one of the areas sales training also covers. When you start sales training, it must be concrete so you don’t waste your time.
Why sales training is important
Effective sales training contributes to increased revenue for your business. By organizing and implementing well-structured sales training, you can help your salespeople exceed both their own goals and those of the company.
Sales training can be crucial for your employees’ performance and customer satisfaction. Great salespeople can create loyal customers and make your business the preferred choice for your customers.
- Increased sales performance and conversion rates: Sales training promotes salesperson efficiency and productivity, which can lead to increased sales.
- Improved employee performance: Sales training helps B2B salespeople develop and hone their skills, which can improve their performance.
- Increased customer satisfaction: When salespeople better understand customer needs, they can deliver better service and increase customer satisfaction.
Read more about the sales funnel or sales enablement and how it can improve your sales.
Core components of sales training
If you’re thinking about starting sales training, it’s important to look into the elements that contribute to effective learning and development of great salespeople. This can include training in product knowledge, communication skills, customer understanding and negotiation techniques.
By applying these components of sales training, you can create a strong sales team that delivers the professional sales techniques needed to grow. A strategic approach to sales training can significantly improve the skills and performance of your sales team.
Product knowledge
A great sales team is known for understanding the product and its pros and cons. Education on product features and benefits is the foundation for salespeople to effectively convince potential customers that your product or service is the right choice for them.
- Training on product specifications
- In-depth understanding of how the product solves the customer’s problems
- Ability to explain the product’s benefits compared to competing products
- Mastery of the product’s unique selling points and features
Communication skills
Strong communication skills are the foundation of any sales process. The ability to convey product information and navigate through a sales presentation is often what separates the good salespeople from the bad.
Sales training therefore plays an essential role in ensuring you have skilled salespeople with sharp communication skills. Through structured exercises and feedback, it is possible to gradually build and refine salespeople’s communication skills.
A communication training plan can include elements such as the ability to listen actively, convey sales messages clearly and explain complex processes simply.
By focusing on these areas in training, you can ensure your sales team is well equipped to effectively engage with customers and optimize the sales process.
Customer understanding
A strong customer understanding is fundamental to sales. It’s important to understand the customer’s needs and wants in order to offer the solutions that are best suited to them. The better a salesperson understands the customer’s situation, the better they are able to create value for them.
By asking questions and actively listening to identify customer needs, your salespeople can become more adept at identifying customer expectations and delivering on them effectively.
Negotiation techniques
Negotiation techniques are a crucial part of effective sales training. These techniques help salespeople navigate and master complex sales conversations while building valuable relationships with customers. Conversely, objections can be used to handle questions from the customer.
During sales training, salespeople can learn important negotiation techniques such as BATNA (Best Alternative to Negotiated Agreement), win-win negotiations and active listening techniques.
If your salespeople master negotiation techniques, they will be able to significantly improve their sales efficiency – they will be able to close more deals. These techniques allow you to handle sales situations more effectively, demonstrate the value of your product/service and create greater customer loyalty.
In addition, strong negotiation techniques help salespeople overcome challenges and obstacles in the sales process. This will lead to a more compelling sales pitch, stronger customer relationships and ultimately a higher sales volume.
How do you implement effective sales training?
Effective sales training requires a methodical and grounded approach that involves the entire organization – from management to the individual salesperson. Management plays a strategic role in setting the direction, formulating objectives and ensuring that investment in training is prioritized as part of the overall sales strategy.
To ensure a structured and rewarding experience, you should:
- Create a detailed training plan with clear learning objectives, time frames and resources.
- Include input from both managers and key sales team members to ensure relevance and engagement.
- Set clear expectations and success criteria for training impact.
- Implement ongoing follow-up and adjustments based on participant feedback and observed results.
- Establish a feedback culture where it’s safe to share ideas and challenges – both during and after training.
- Conduct regular briefings and follow-up sessions to ensure learning is embedded and top of mind in everyday life.
Effective sales training isn’t just about learning product details – it’s just as much about understanding customer needs, strengthening communication skills, improving negotiation techniques and working on individual salesperson motivation and behavior.
Key elements of a good training program include:
- Product and market knowledge
- Understanding the customer journey and target audience
- Communication and presentation skills
- Objection handling and negotiation
- Using CRM and digital sales tools
Is your sales organization equipped to create successful and value-adding sales dialogues? A well-implemented sales effort not only delivers immediate results, it also strengthens team skills and creates long-term competitiveness.
Why you should choose sales training at Radiant
At Radiant, we are B2B sales experts. We have helped more than 100 companies optimise their sales, segment their market into priorities, help with differentiation, playbooks and much more.
Uniquely, we offer Sales Excellence, where we advise you on tactical sales, including sales training, USPs, Playbooks and the direction your sales should take.
We are qualified to do this because we specialise in B2B sales, execute sales for more than 12 companies in the Nordics and DACH region and have developed the strategic sales processes for all our customers.
We are not a management consulting firm, but a tactical and execution partner that can help you optimise your current sales setup or take your sales to new heights.
