Retargeting ads: re-engage visitors with tailored ads

Joakim Steenfos

12 Apr, 2023

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Ideal Customer Profile (ICP)

Are you working in a B2B company and are constantly seeking new and innovative ways to boost sales and drive growth? A common strategy for this is ad retargeting, which has proven to be effective in re-engaging potential customers and increasing conversions. We will, therefore, focus on how HubSpot Marketing Hub, offers a powerful ad retargeting feature to help you optimize your marketing efforts. In this guide, we will explore the benefits of ad retargeting in HubSpot Marketing Hub and show how Radiant can help you get the most out of your HubSpot experience.

Why Ad Retargeting Can Help You Gain More Sales

Ad retargeting is an unavoidable digital marketing tool for B2B companies looking to increase sales. By utilizing ad retargeting within HubSpot Marketing Hub, businesses can effectively re-engage potential customers who previously have shown interest in their products or services. Consequently, these ads serve as timely reminders of the company’s value proposition, guiding prospects back into the sales funnel and can lead to increased conversions. This is also one of the reasons why ad retargeting is one of the most used tools within marketing.

What are the Benefits of Ad Retargeting in Correlation to Sales

In addition to driving sales growth, ad retargeting offers several key advantages for B2B companies. First and foremost, it gives your brand recognition by consistently displaying your ads across various platforms, making your brand more memorable towards customers, partners and prospects. Furthermore, ad retargeting can lead to higher conversion rates, as it targets individuals who have already expressed interest in your products or services. Ad retargeting therefore focus more on bottom-funnel and engaging with interested prospects.

Why should you integrate retargeting into HubSpot? It will allow you to efficiently track and analyze your campaigns, where you also have other client data. Your sales team, customer success or marketing team will therefore be able to see which clients have engaged with the retargeting ad.

An Example Where It’s Relevant for a Company

Consider a B2B company which sells project management software. Prospects might visit their website, explore product features, and even start a free trial but discontinue using it before converting to a paying customers. Now the company can publish retargeting ads, on those specific prospects. The ads will appear on other websites or platforms the prospects visit, reminding them of the project management software and encouraging them to return and upgrade to a paid plan.

How Radiant can help you

Radiant is a five stared HubSpot partner in Denmark, we have helped different companies in various different industries utilizing HubSpot and its features.

If you have any questions regarding HubSpot don’t hesitate to contact us or read more about HubSpot in the link.

Do you have questions, or do you want to learn more about how Radiant can help you?

Contact us today and let’s talk about how you can reach your potential for growth.

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