Retargeting ads: re-engage visitors with tailored ads

Joakim Steenfos

12 Apr, 2023

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Retargeting ads: re-engage visitors with tailored ads

Are you working in a B2B company and are constantly seeking new and innovative ways to boost sales and drive growth? A common strategy for this is ad retargeting, which has proven to be effective in re-engaging potential customers and increasing conversions. We will, therefore, focus on how HubSpot Marketing Hub, offers a powerful ad retargeting feature to help you optimize your marketing efforts. In this guide, we will explore the benefits of ad retargeting in HubSpot Marketing Hub and show how Radiant can help you get the most out of your HubSpot experience.

What is Retargeting Ads?

Retargeting ads are those you get on social media etc. when you have visited a website. Typically retargeting ads will show you products you have clicked on or something else you have shown interest in.

Why Ad Retargeting Can Help You Gain More Sales

Ad retargeting is an unavoidable digital marketing tool for B2B companies looking to increase sales. Using retargeting ads within HubSpot Marketing Hub, makes you stay top-of-mind by re-engaging with potential customers who previously have shown interest in their products or services. Consequently, these ads serve as timely reminders of the company’s value proposition, guiding prospects back into the sales funnel and can lead to increased conversions. This is also one of the reasons why ad retargeting is one of the most used tools within marketing.

Why use Retargeting Ads in HubSpot?

Using retargeting ads in HubSpot offers businesses a more strategic approach to re-engaging potential customers who have previously interacted with their brand but haven’t converted. Here are the reasons why implementing retargeting ads through HubSpot can be beneficial:

  • Prospect Journey Overview: Hubspot shows which contacts have clicked on Ads
  • Integrated Marketing Efforts: HubSpot’s all-in-one platform ensures that your retargeting efforts are aligned with other marketing initiatives. You can easily track the customer’s journey from the retargeted ad to conversion within the platform.

What are the Benefits of Ad Retargeting in Correlation to Sales

In addition to driving sales growth, ad retargeting offers several key advantages for B2B companies. First and foremost, it gives your brand recognition by consistently displaying your ads across various platforms, making your brand more memorable towards customers, partners and prospects. Furthermore, ad retargeting can lead to higher conversion rates, as it targets individuals who have already expressed interest in your products or services. Ad retargeting therefore focuses more on bottom-funnel and engaging with interested prospects.

Why should you integrate retargeting into HubSpot? It will allow you to efficiently track and analyze your campaigns, where you also have other client data. Your sales team, customer success or marketing team will therefore be able to see which clients have engaged with the retargeting ad.

An Example Where It’s Relevant for a Company

Consider a B2B company that sells project management software. Prospects might visit their website, explore product features, and even start a free trial but discontinue using it before converting to paying customers. Now the company can publish retargeting ads, on those specific prospects. The ads will appear on other websites or platforms the prospects visit, reminding them of the project management software and encouraging them to return and upgrade to a paid plan.

How Radiant can help you

Radiant is a five-star HubSpot partner in Denmark, we have helped different companies in various different industries utilizing HubSpot and its features.

If you have any questions regarding HubSpot don’t hesitate to contact us or read more about HubSpot in the link.

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