Calculated Properties: Unlock Hidden Opp. for B2B Sales

Joakim Steenfos

4 Apr, 2023

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Ideal Customer Profile (ICP)

In the competitive world of B2B sales, data-driven insights are critical for making informed decisions and driving growth. One powerful feature of the HubSpot Sales Hub is its ability to create calculated properties that provide actionable information. In this article, we’ll explore the impact of calculated properties on sales, discuss the benefits they offer, and provide a step-by-step guide to setting them up within HubSpot Sales Hub. Additionally, we’ll examine a relevant example and discuss how Radiant can help you make the most of HubSpot’s features.

Why Calculated Properties can help you gain more Sales

Calculated properties are an essential tool for B2B sales teams because they enable you to make data-driven decisions based on multiple property values. By providing a comprehensive understanding of your prospects, customers, and sales performance, calculated properties can help you identify opportunities, target your efforts more effectively, and ultimately drive more sales.

What are the Benefits of Calculated Properties in Correlation to Sales

Incorporating this feature into your sales process offers several advantages:

  • Enhanced Data Analysis: Calculated properties enable you to analyze data from multiple sources, providing a more comprehensive understanding of your sales performance.
  • Improved Decision-Making: Armed with better data, your sales team can make more informed decisions that lead to increased sales and improved customer relationships.
  • Customized Metrics: Calculated properties allow you to create custom metrics tailored to your business needs, helping you track and measure the success of your sales strategies.
  • Streamlined Processes: By automating calculations, calculated properties save time and minimize the risk of errors, allowing your sales team to focus on what they do best selling.

A Step-by-Step Guide to set it up

  1. In your HubSpot account, click the settings icon located in the main navigation bar. Then, in the left sidebar menu, navigate to Properties.
  2. Click “Select an object” dropdown menu and choose the [Object] properties option to create a property for that specific object.
  3. Now you can enter the basic information for your property and click “Next.” Select “Calculation” as the Field type. Keep in mind that the field type cannot be edited once your Calculation property is created.
  4. Click “Build calculation.” Then, click the “Calculated property type” dropdown menu and choose the type of formula you want to create.
  5. If you want to add an additional condition, click “Create condition.” When an extra condition is set up, it must be met for the property to be calculated (e.g., calculate the property when the recent deal amount > 1000).
  6. Finally, click “Create.” Once the property is created, its displayed field type will be either Equation or Rollup, depending on the calculated property type you selected.

An Example where it’s Relevant for a Company

Imagine a B2B company that offers marketing services to other businesses. To optimize their sales efforts, they decide to implement calculated properties within HubSpot.

One calculated property they create is ‘Customer Lifetime Value,’. By analyzing this data, the sales team can identify high-value clients and focus on nurturing those relationships.

Another calculated property the company sets up is ‘Lead Conversion Rate,’ which measures the percentage of leads that become customers. This information helps the sales team pinpoint which marketing channels and tactics are most effective in generating new business.

In both cases, the this feature provide valuable insights that guide the company’s sales strategies, resulting in more targeted efforts and ultimately driving growth.

How Radiant can help you Utilize Features within HubSpot

At Radiant, our team is dedicated to helping B2B companies optimize their sales processes and fully leverage HubSpot features. We provide comprehensive onboarding, training, and support to ensure that you can maximize the benefits of HubSpot Sales Hub for your business.

With Radiant’s guidance, you can unlock the full potential of the HubSpot features to drive sales. Contact us to learn more.

Do you have questions, or do you want to learn more about how Radiant can help you?

Contact us today and let’s talk about how you can reach your potential for growth.

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