Sales as a Service – a fancy definition of outsourcing sales. Mandatory intro with useless fortune 500 nonsense about Sales as a Service From controversial to mainstream adoption: Apple, Microsoft, and Google match their in-house sales with outsourced...
Marketing and sales are about delivering the right message to the right person at the right time. It can be difficult in a fragmented media landscape, and at the same time, customer segmentation is becoming more important. In the old days, before the internet and...
Marketing automation is often associated with e-commerce and retargeting adds, and is frequently used in the B2C market. But there are benefits to be gained for B2B businesses as well. In this article we’ll tell you, what marketing automation is and how it can...
All leads are not worth the same and if you want to optimize the resources, it’s important to distinguish between cold and hot leads. You can do that in HubSpot CRM. In this we’ll teach you Lead scoring in HubSpot with simple steps When it comes to B2B sales, in...
B2B segmentation is an important tool if you want to work effectively with sales and increase your revenue. You don’t just have to know who to sell to, you must also know who not to sell to. Although it’s tempting, it’s impossible to put all customers in the...
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