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What is Sales as a Service, and is it relevant for you?

What is Sales as a Service, and is it relevant for you?

by Joakim Steenfos | Feb 1, 2023 | HubSpot, Lead generation, Sales articles, Sales pipeline, Sales process, Segmentation

Sales as a Service – a fancy definition of outsourcing sales. Mandatory intro with useless fortune 500 nonsense about Sales as a Service  From controversial to mainstream adoption: Apple, Microsoft, and Google match their in-house sales with outsourced...
HubSpot B2B Marketing – a guide to customer segmentation

HubSpot B2B Marketing – a guide to customer segmentation

by Joakim Steenfos | Jul 14, 2022 | HubSpot, Segmentation

Marketing and sales are about delivering the right message to the right person at the right time. It can be difficult in a fragmented media landscape, and at the same time, customer segmentation is becoming more important. In the old days, before the internet and...
What is marketing automation and can it help your B2B business?

What is marketing automation and can it help your B2B business?

by Joakim Steenfos | Jul 14, 2022 | Marketing automation

Marketing automation is often associated with e-commerce and retargeting adds, and is frequently used in the B2C market. But there are benefits to be gained for B2B businesses as well. In this article we’ll tell you, what marketing automation is and how it can...
Lead scoring in HubSpot: 5 steps to a simple lead scoring model

Lead scoring in HubSpot: 5 steps to a simple lead scoring model

by Joakim Steenfos | Jul 14, 2022 | HubSpot, Lead generation

All leads are not worth the same and if you want to optimize the resources, it’s important to distinguish between cold and hot leads. You can do that in HubSpot CRM. In this we’ll teach you Lead scoring in HubSpot with simple steps When it comes to B2B sales, in...
B2B segmentation – understand your customers and sell more

B2B segmentation – understand your customers and sell more

by Joakim Steenfos | Jul 14, 2022 | Segmentation

B2B segmentation is an important tool if you want to work effectively with sales and increase your revenue. You don’t just have to know who to sell to, you must also know who not to sell to. Although it’s tempting, it’s impossible to put all customers in the...
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