Marketing automation with HubSpot is your shortcut to success with sales and marketing. In this article, we’ll show you how to make the most of your investment in marketing automation and HubSpot. We’ve said it before and we’ll gladly say it again: no platform is...
Joakim Steenfos
What is HubSpot and can it help increase your B2B sales?
HubSpot is a digital platform integrating CRM, marketing, sales, customer service, and more so you can adapt to the buyer's journey of the future. If you read the article: "The B2B sales process has changed - can you keep up?", then you know, that the future of sales...
When is HubSpot the best choice for your B2B company?
HubSpot is a powerful yet simple platform that helps many companies grow. But it might not be the right choice for you. In this article, we’ll explain what makes HubSpot the right choice for B2B. HubSpot is founded on the premise that buyers have changed over time....
How to utilize existing client data in B2B sales segmentation
Do you have a clear overview of your clients and do you know which traits they have in common? Do you also know which segments do NOT fit your business? Learn how to utilize your existing clients in your B2B sales segmentation and take your company to the next level....
Guest Lecturer at Copenhagen Business School
We had the pleasure of teaching the students of MSc. Sales Management at CBS in the art of 'Sales Implementation.' We are proud to contribute new insights for the skilled students' mindsets. This program, MSc. Sales Management is key to unlocking the potential in...
Radiant, HubSpot & Vainu Webinar: Hybrid B2B Selling – How to Prepare For It
According to McKinsey, Hybrid Sellers are expected to be the most common sales role by 2024. In a live webinar Sharen Murnaghan (Top Tier Channel Mgr, HubSpot), Mikko Honkanen (CEO, Vainu), and Joakim Steenfos (CEO, Radiant) discussed and inspired you with benefits...