What is HubSpot and can it help increase your B2B sales?

Joakim Steenfos

1 Jul, 2022

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What is HubSpot and can it help increase your B2B sales?

HubSpot is a digital platform integrating CRM, marketing, sales, customer service, and more so you can adapt to the buyer’s journey of the future.

If you read the article: “The B2B sales process has changed – can you keep up?”, then you know, that the future of sales no longer relies solely on sales reps. It’s a joint effort between sales AND marketing. And that’s where a system like HubSpot really proves valuable.

HubSpot integrates marketing, sales, customer service, CMS and operations and allows users to work data-driven on one simple crafted platform. With this crafted and integrated platform, HubSpot accounts for the modern buyer’s journey and facilitates joint effort across functions and business units.

HubSpot – one core, several hubs

The focal point of the HubSpot platform is the free CRM system, which contains all current and potential customers and their contact information. On top of that, you can add Hubs to fit your business:

  • Marketing Hub
  • Service Hub
  • Sales Hub
  • CMS Hub
  • Operations Hub

If you work with B2B sales, Sales Hub is essential. This will help you optimize your sales strategy and streamline your sales process. If you want to reach prospects at exactly the right time in their buyers journey – and nurture your relations with them to create loyal customers, Marketing Hub and Service Hub are keys to your success. Regardless of how many Hubs you choose to use, they will help your work smarter and more efficiently. Operations Hub gives the power to you! It enables you to build your very own integrations, to fit exactly the way that your business works and the tools that you have in your tech stack.

Last, but certainly not least, there’s the CMS Hub. To truly have one source of truth and consolidate everything in one platform, the CMS Hub allows you to host, build and maintain your website in HubSpot.


Crafted to your advantage

The major advantage of HubSpot is, that all Hubs are truly integrated into one platform and they work across all business functions. That means, that you’ll gain a full overview of all behavior of all contacts and companies and that’s whether they were created by marketing, sales, or customer service. You’ll be able to track your potential and existing clients from the first time they visit your website, through all marketing activities, the first sales outreach, first purchase, and following interactions with customer service. 


Hubspot integrates everything – and as a HubSpot Platinum Partner, so do we

When you have everything in one powerful platform, you are able to reach your prospects and clients where they are and when it fits their schedule. You can follow prospects at everything step of the buyer’s journey, from beginning to end and you can track every activity that helps create the final sale.

Whether or not YOU can increase your B2B sales with HubSpot requires a specific business case for us to say. But if you approach the process correctly and use the Hubspot tools at your disposal, you’re well on your way to success.

Is HubSpot right for your business?

Radiant is one of Denmark’s most experienced and highest reviewed HubSpot Partners, so have no doubt, that HubSpot is our absolute favorite tool when helping clients automate and supercharge marketing efforts, execute B2B sales and increase revenue. We even use HubSpot as a part of our concept Sales as a Service, where it sits at the core of everything, for sales, marketing, and customer service. That being said, HubSpot isn’t always for everyone. It’s a big investment and it takes considerable internal resources to provide a positive return.

If you want to know if HubSpot is right for your business, consider asking yourself the following questions. If most of the answers are yes, chances are, that HubSpot is a great match for you:

  • Do you utilize digital tools like email in your sales process and when measuring results?
  • Do you need to automate communication to potential and existing clients?
  • Do you have a difficult time pinpointing red hot leads for sales?
  • Do you lack a clear overview of cold and warm leads? And do you need a system to move leads from cold to warm?
  • Do you need to know more about the buyer’s journey of your clients?

On top of that, there are 4 deciding factors, that define businesses who would benefit from using HubSpot for B2B sales and marketing:

  • High Customer Lifetime Value
  • Complex products or services
  • Several sales and marketing channels
  • Ambitions of growth and scalability

Does this resonate with your business?

If you think, that your business fits some or all of the above, then HubSpot is highly likely to have a positive effect on your sales and marketing and, more importantly, your revenue. Don’t hesitate to reach out and let’s start a conversation on how HubSpot can improve your business, your sales, your marketing – and much more.









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