Target Accounts Home: B2B Sales Pipeline with Precision

Joakim Steenfos

26 Apr, 2023

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Target Accounts Home: B2B Sales Pipeline with Precision

Working with account-based marketing (ABM) and want to monitor each account and see which to prioritize? This is exactly what we will cover in this article! How can this help your account-based marketing (ABM) strategy, what are the benefits in relation to marketing and revenue, how to set it up, a relevant example and how Radiant can help you is what we are going through-

Why Target Accounts Home can help you Increase your Top-Line

Target Accounts Home, is a powerful feature in HubSpot Marketing Hub, that allows you to overview your account-based marketing efforts. You can track how you are progressing in each account and by focusing on high-value accounts, you can allocate your marketing and sales resources in the best way to tailor your campaigns for the best ROI. This targeted approach can lead to better engagement, higher conversion rates, and ultimately, increased revenue.

What are the Benefits of Target Accounts Home in Correlation to Marketing

When it comes to marketing, Target Accounts Home offers several key benefits. It helps you prioritize high-value accounts by consolidating account data in one convenient location, as said previously. Furthermore, target accounts home allows for better collaboration across your team, ensuring a consistent and effective ABM approach. Lastly, you can use the target account home to see which kind of accounts you should prioritize in the future based on which type of accounts engage with you the most.

A Step-by-Step Guide to set it up

When adding a target account, you can track and analyze company data on your target accounts index page. To mark companies as target accounts in bulk, update the target account property of the company records on the company index page, through a company import, or using a company workflow to true.

Alternatively, add target accounts manually within the index page by following these steps:

  1. In your HubSpot account, go to Contacts > Target Accounts.
  2. Click Choose Target Accounts, in the top right corner.
  3. In the right panel, search for a company to target and select the checkbox beside the company name. Select as many companies as desired. Note: Companies must be created before you can designate them as target accounts.
  4. After selecting the companies, click Choose Target Accounts. The chosen accounts will appear in your view, and their Target Account property value will be set to True.
  5. To remove a target account later, change its Target Account property to False directly in the record, on the relevant index pages, through an import, or using a workflow.

An example where it’s Relevant for a Company:

Let’s say you’re a B2B software company that offers customized solutions for the financial services sector. Using target accounts home in HubSpot, you can identify top-tier banks and financial institutions based on their engagement. You can then create tailored marketing campaigns that address their unique needs and challenges, ultimately leading to higher engagement and conversion rates. By monitoring account progress, your team can make data-driven decisions and optimize your marketing efforts for better results. The feature is especially important for companies doing B2B marketing with a small target audience.

How Radiant can help you utilize Features within HubSpot

At Radiant we practice what we preach, we use the features of HubSpot internally and for clients. Knowing the features of our own and clients in different industries has led us to a huge know-how and hands-on experience. So if you have any questions regarding the features of Hubspot or Radiant don’t hesitate to reach out.

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