Social media: Improve visibility & engage with prospects

Joakim Steenfos

19 Apr, 2023

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Social media: Improve visibility & engage with prospects

Are you doing social media ads/posting and want to utilize it with HubSpot? Then you are the right place we’re about to explore the incredible world of social media marketing and reveal how HubSpot Marketing Hub can help you make the most of it.

What is Social Media

Social media is a term used to describe a platform where you can engage with other people. These platforms allow users to create, share, and interact with content. Social media uses the internet to facilitate communication, collaboration, and community-building. It has had a significant impact on how people communicate, access information, and conduct business.

When talking about social media for B2B companies LinkedIn is on top of the list, however, to create a 360 marketing experience platforms such as Facebook, Instagram and X (Twitter) are important.

Why Social Media is Important in Relation to Sales

Social media is a very valuable tool for generating more leads and turning them into customers. Social media platforms allow you to reach potential customers from all corners of the globe. Furthermore, these platforms offer multiple ways to engage with your audience, from organic posts to paid advertising. By creating compelling content and targeting the right users, you can drive engagement, increase brand awareness, and ultimately, boost your bottom line.

Picture showing different social medias targeting a prospect

What are the Benefits of Social Media in Correlation to Marketing

So, what are the advantages of incorporating this into your marketing strategy? It allows you to create and share content that showcases your brand’s personality and values. This helps you connect with your audience on a more personal level, fostering trust and loyalty. Moreover, social media enables you to gather valuable insights about your target audience, which can inform your overall marketing strategy.

Additionally, social media ads offer powerful targeting capabilities, allowing you to reach the right people at the right time with the right message. Overall social media is a must-use channel to reach your customers, prospects and unidentified leads.

An Example Where It’s Relevant for a Company

Imagine you’re a B2B software company offering a cutting-edge CRM solution. By leveraging this marketing strategy and HubSpot Marketing Hub, you can create a content strategy that highlights the benefits of your CRM, shares customer success stories, and provides valuable tips for your target audience. With the help of targeted ads and organic content, you can increase your brand visibility and generate leads. By monitoring your performance and analyzing the data, you can optimize your campaigns, resulting in more conversions and hopefully increased revenue.

How Radiant can help you Utilize Features within HubSpot

We are a 5/5 star rated HubSpot Partner and take pride in having one of only ten official HubSpot trainers. Our team has assisted various companies across diverse industries in optimizing their HubSpot experience and making the most of its numerous features such as social media. Additionally, we apply the same strategies we advocate for for ourselves as well as our clients. So if you have any inquiries about HubSpot or Radiant, please feel free to reach out to us – we surely have an answer.

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