HubSpot List Segmentation – Revolutionize Your Marketing

Joakim Steenfos

21 Dec, 2022

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HubSpot List Segmentation – Revolutionize Your Marketing

HubSpot List Segmentation is a powerful tool that can help B2B companies to improve their high-performance results and boost growth. This feature, which is part of the HubSpot platform, allows businesses to create and manage segmented lists of contacts and companies, ultimately providing the ability to scale their operations more efficiently.

What is HubSpot List Segmentation, and What is the Benefits of Using it?

In a nutshell, HubSpot List Segmentation is a tool that allows businesses to create and manage segmented lists of contacts or companies. This means that businesses can divide their leads into smaller, more specific groups, based on criteria such as demographics, behavior, size, industry and more. By creating segmented lists, businesses can tailor their engagement with each group of leads, providing more relevant and effective communications.

One of the key benefits of using HubSpot List Segmentation is that it allows you to improve the relevance and effectiveness of your engagement with leads. By creating segmented lists, businesses can send targeted communications to each group of contacts, based on your value propositions specifically relevant to the subsegment. This can lead to higher conversion rates, improved customer retention, and overall growth.

In addition to improving the relevance and effectiveness of engagement, businesses can also save time and effort by using HubSpot List Segmentation. This feature allows businesses to create and manage segmented lists automatically, without the need for repetive manual segmentation and management. By building dynamic list segmentation a significant amount of time and effort can be saved, and allow businesses to focus on other tasks and activities.

Want to see more benefits of Hubspot? Read here how Radiant utilize HubSpot

To use HubSpot List Segmentation, Businesses can Follow these Steps

  1. Login to your HubSpot account and navigate to the “Contacts” menu.
  2. Under the “Contacts” menu, click on “Lists”.
  3. From the “Lists” page, click on the “Create” button to create a new list.
  4. On the “Create List” page, give your list a name and description, and specify the criteria for the contacts that should be included in the list. This can include information such as demographics, behavior, interests, and more.
  5. Once you have specified the criteria for your list, HubSpot will automatically add the relevant contacts to the list. If the list is static can also manually add or remove contacts or companies from the list as needed. If it is dynamic, contacts and companies are automatically added and removed based on the list criteria.
  6. After your list is created, you can use it to send targeted communications to the contacts included in the list. For example, you might use the list to send targeted emails, create targeted ads, or assign tasks to specific team members.

Many B2B companies, including those in the SaaS, finance, professional services, and tech industries, use HubSpot List Segmentation to create and manage segmented lists of contacts and companies.

Example of How Hubspot List Segmentation can be Relevant and Useful

Consider a finance company that offers investment advice to other businesses. This company might use HubSpot List Segmentation to create a list of contacts who have expressed interest in retirement planning. The finance company can then use this list to send targeted emails with information on the company’s retirement planning services, and track the results to see which contacts are most interested in the company’s services. By using segmented lists to create targeted communications, the finance company can improve their conversion rates and drive overall growth.

Is it difficult to use HubSpot List Segmentation? Not at all! The user interface is designed to be user-friendly and intuitive, so most users will be able to create and manage their lists without any difficulty. Additionally, the HubSpot support team is always available to answer any questions and provide assistance if needed.

Radiant Rating and Recommendation

8/10 – amazing! Use it to leverage your customized approach towards subsegments, leverage your outreach and save time doing it.  

Requirements

HubSpot Free (but only 5 dynamic lists). The adherent features, that make List segmentation a powerful tool respectively demands different paid HubSpot Hubs.

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