HubSpot Deal & Company Scoring – a Valuable Tool that Boost Your Growth

Joakim Steenfos

21 Dec, 2022

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HubSpot Deal & Company Scoring – a Valuable Tool that Boost Your Growth

What is Deal Scoring?

Deal scoring is a methodology used to assign a numerical value to a deal based on various criteria, indicating its potential to close successfully. This score helps sales teams prioritize their efforts on deals that are more likely to convert, ensuring efficient use of resources and maximizing revenue opportunities.

What is Company Scoring?

Company scoring, similar to deal scoring, is a system used to assign a numerical value to a company or account based on its potential value or fit for your business. This score is derived from various criteria, such as company size, industry, revenue, and other relevant factors. It’s particularly useful in account-based marketing (ABM) and sales strategies.

Why use HubSpot for Deal and Company Scoring

Using HubSpot for Deal and Company Scoring offers a range of benefits, given the platform’s comprehensive features and integration capabilities. Here’s why HubSpot stands out for these tasks:

Integrated CRM Platform: HubSpot’s CRM seamlessly integrates deal and company scoring with other sales and marketing activities. This means scores can be automatically updated based on interactions tracked in the CRM, ensuring real-time accuracy.

Customization: HubSpot allows you to define and customize the criteria for scoring based on what’s most relevant to your business. Whether it’s deal size, company revenue, or engagement metrics, you can weigh each factor according to its importance.

Data-driven Insights: HubSpot’s analytics tools can provide insights into which criteria are most indicative of a successful deal or a high-value company. This can help refine your scoring model over time.

Automation: With HubSpot’s automation capabilities, you can trigger specific actions based on deal or company scores. For instance, high-scoring deals can automatically be assigned to senior sales reps, or high-scoring companies can be entered into targeted marketing campaigns.

Unified View: HubSpot provides a unified view of contacts, companies, and deals. This means that the scoring models can take into account a holistic view of interactions and data points, leading to more accurate scoring.

Collaboration: HubSpot promotes collaboration between sales and marketing teams. With shared scoring criteria, both teams can align their efforts towards targeting high-potential deals and companies.

Scalability: As your business grows and evolves, HubSpot’s scoring models can be easily adjusted and scaled to fit changing priorities and market conditions.

Integration with Other Tools: HubSpot can integrate with a plethora of other tools and platforms, allowing for enhanced data collection and more comprehensive scoring models.

Training and Support: HubSpot offers extensive resources, tutorials, and customer support to help businesses set up and optimize their deal and company scoring models.

Enhanced Forecasting: With accurate deal and company scoring, businesses can make more informed predictions about future revenue, helping in strategic planning and resource allocation.

In summary, HubSpot provides a robust, flexible, and user-friendly platform for deal and company scoring, ensuring that businesses can prioritize their efforts effectively and drive growth.

A picture showing where you can add negative and positive criteria to your company and deal scoring in HubSpot – the picture is from HubSpot.

What is HubSpot Deal and Company Scoring?

HubSpot Deal and Company Scoring is a feature that allows businesses to evaluate the potential value of deals and companies. By using this tool, businesses can prioritize their efforts and focus on deals and companies that are most likely to succeed. HubSpot Deal and Company Scoring are based on a predictive model that uses machine learning algorithms (AI) to evaluate deals and companies based on various factors, such as company size, industry, location, and more. The tool provides businesses with a score for each deal and company, which can be used to prioritize and guide their sales and marketing efforts.

Benefits of Using HubSpot Deal and Company Scoring

There are many benefits of using HubSpot Deal and Company Scoring, some of which include:

  • Improved sales and marketing efficiency: By using HubSpot Deal and Company Scoring, businesses can prioritize their efforts and focus on deals and companies that are most likely to succeed. This can help them save time and resources,  and improve the efficiency of their sales and marketing efforts.
  • Better decision-making: HubSpot Deal and Company Scoring provides businesses with a clear and objective measure of the potential value of deals and companies. This can help businesses make better decisions about which deals and companies to pursue and how to allocate their resources.
  • Increased revenue: By focusing on high-scoring deals and companies, businesses can increase their chances of success and generate more revenue. HubSpot Deal and Company Scoring can help businesses identify opportunities and maximize their sales potential.

Click here to read more about the benefits of HubSpot

How to Use HubSpot Deal and Company Scoring

To use HubSpot Deal and Company Scoring, follow these steps:

  1. Log in to your HubSpot account and navigate to the “Deals” or “Companies” tab.
  2. Select the deals or companies you want to evaluate.
  3. Click on the “Scoring” tab to view the scores for each deal or company.
  4. Use the scores to prioritize your efforts and focus on deals and companies with the highest scores.
  5. Monitor the scores over time to track the performance of your deals and companies and make adjustsments as needed.

Who Uses HubSpot Deal and Company Scoring?

HubSpot Deal and Company Scoring is a valuable tool for B2B businesses in a wide range of industries, including SaaS, finance, professional services, and tech companies. It is particularly useful for businesses that have a large number of deals and companies to evaluate, and need a way to prioritize their efforts and focus on the most promising opportunities.

An Example of Relevance for HubSpot Deal and Company Scoring?

HubSpot Deal and Company Scoring are relevant when a B2B SaaS, Tech or Professional Service company is trying to decide which deals and companies to pursue – and which deals to disqualify. For example, a SaaS company may have several potential deals in the pipeline, and need to decide whichs ones to focus on. By using HubSpot Deal and Company Scoring, the company can evaluate each deals and determine which ones are most likely to be won.  

Radiant Rating and Recommendation

6/10 – pretty good! Use it if you have a high volume of deals and transaction with similar or well-prioritized ICP and products.

HubSpot Requirements:

HubSpot Sales Hub Professional  

HubSpot Deal and Company Scoring Implementation Included in:

Radiant HubSpot as a Service

How Radiant, a Top-Tier HubSpot Partner, can Help You Implement it:

We’ll help you with HubSpot Deal and Company Scoring. Both in terms of design, implementation and practical usage. As a top-tier HubSpot partner, Radiant can help you.
We’re all HubSpot nerds and happy to help you, so you’ll achieve high-performance results and drive growth for your business.

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