B2B sales: Streamline your sales strategy

B2B sales: Streamline your sales strategy

B2B sales are the sales that take place between two companies, hence B2B. These figures are characterized by a longer sales cycle, more conditions, larger contracts and more stakeholders to consider than B2C sales. It is therefore essential to consider a strategic...
B2B AI: Optimize your sales and marketing

B2B AI: Optimize your sales and marketing

Do you work in B2B and want to streamline sales and marketing through AI? If so, we’ll get into that in this blog post covering the impact of AI on B2B. How AI works in B2B marketing AI plays a crucial role in B2B marketing in various disciplines. AI can help...
What is market research and how do you do it?

What is market research and how do you do it?

A well-executed market analysis can provide you with valuable insights that can help inform your strategic decisions regarding your business. your sales strategy and marketing activities. In this article, we’ll walk you through how to do market research and how...