Campaign Reporting: A Tool to Optimize Budget and ROI

Joakim Steenfos

13 Apr, 2023

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Campaign Reporting: A Tool to Optimize Budget and ROI

In modern B2B marketing, it’s very important to keep an eye on all your marketing efforts’ data. Through campaign reporting you can monitor and analyze the performance of your marketing campaigns. In this article, we’ll explore the benefits of campaign reporting, how to set it up in HubSpot and share an example of how it can benefit your business.

Why Campaign Reporting Can Help You Gain More Revenue

Keeping an eye on campaign reporting is essential for increasing revenue because it allows you to understand how your marketing efforts are performing. By keeping an eye on your KPIs, you can see areas for improvement and make decisions upon this data, which can lead lead to more successful campaigns.

What are the Benefits of Campaign Reporting in Correlation to Marketing

Campaign reporting offers several advantages to your marketing efforts, such as:

  • Enhanced ROI through data-driven decisions: Tracking campaign performance helps you identify the most effective strategies and tactics, leading to better results and a higher return on investment.
  • Improved audience targeting: By analysing the engagement of different audience segments, you can tailor your campaigns to better reach your target customers.
  • Informed testing and optimization: Campaign reporting allows you to monitor the results of A/B tests and other experiments, enabling you to optimize your campaigns over time.

A Step-by-Step Guide to Set It Up

Here’s how to begin crafting your report:

  • Head to your HubSpot account and go to Reports > Reports.
  • Click “Create report” in the top-right corner.
  • Choose “Custom Report Builder” in the “Create reports from scratch” section.
  • Open the “Primary data source” dropdown and pick “Ad performance metrics”.
  • Hit “Next” in the top-right, and you’ll be taken to the report builder.

Now, you can select specific properties, activity measurements, and events to include in your report.

An Example Where It’s Relevant for a Company

Imagine you’re a B2B software company that has recently launched a new product. To generate interest and leads, you’ve developed a multi-channel marketing campaign that includes email, social media, and paid advertising. To make sure your campaign will be successful, turn to HubSpot Marketing Hub’s campaign reporting feature to track its performance.

After monitoring the results, you could discover that your paid advertising efforts are generating a high volume of leads, but your email campaign is underperforming. With this information, you decide to focus more resources on optimizing your email content and targeting. Over time, your email performance improves, leading to a significant increase in leads and sales. This example demonstrates how campaign reporting can provide valuable insights and help you get better marketing outcomes.

How Radiant Can Help You Utilize Features Within HubSpot

As a HubSpot partner, Radiant offers a range of services designed to help you maximize your use of HubSpot. With our guidance, you will learn how to use the campaign reporting feature to optimize your marketing efforts but also the HubSpot platform in general.

Radiant is trusted by various companies in helping them utilise HubSpot, if you have any questions regarding HubSpot’s capabilities or plans – don’t hesitate to contact us.

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