B2B means business to business. B2B covers trade between businesses, while B2C focuses on trade between businesses and consumers. Within B2B there are different disciplines such as B2B sales, B2B marketing and B2B segmentation. B2B sales B2B sales, or...
A well-defined and well-thought-out sales strategy is essential for success in most markets. In this post, we will guide you in creating an effective sales strategy that can increase your company's revenue. We'll first look at what a sales strategy actually is, and...
A sales process helps increase your company's conversion rate. Optimizing your sales process is essential for success in a competitive market. In this step-by-step guide, we will explore what a sales process entails, what it looks like and how you can optimize your...
When it comes to choosing a CRM system, it's important to compare CRM systems and get an overview of which solution best meets your marketing, sales automation and contact management needs. Similarly, you need to consider whether you operate in B2B including SaaS,...
Customer Relationship Management (CRM ) strategies play an essential role in running a successful business, where customer satisfaction and efficient sales processes are paramount. In this blog post, we will explore the importance of a CRM strategy, the benefits of...
CRM, or Customer Relationship Management, is a digital tool that focuses on improving and strengthening your company's relationships with customers. In a world where customer satisfaction is the key to success, CRM has become an indispensable part of every company's...
In this guide, we will go through ticket routing in HubSpot, a set-up guide and some benefits. What is Ticket Routing in HubSpot? Ticket routing in HubSpot is a system used by customer service (CS) teams to distribute and assign support cases from their customers....
In this guide we will go through presets or permissions sets in HubSpot and why you should start using them. What are Presets? Presets are pre-made settings that can be used in different software tools or platforms. They let users apply a specific set of parameters...
What is single sign on (SSO) and how can you use it? Those are some of the questions we will go through in this article. Furthermore, we will relate it to your use in HubSpot and especially HubSpot Operations Hub. What is Single Sign-On (SSO)? SSO is an authentication...
In this article we will go through email marketing in HubSpot and why you should do your email marketing in HubSpot. You will find guides, knowledge and tips to get started. What is Email Marketing? First of all, what is email marketing? Email marketing is a digital...
