As a business owner, CEO or decision-maker in implementing a CRM system, it's important to understand the differences between CRM and ERP and which system best matches your business needs. In this article, we will explore the definitions of both CRM and ERP, compare...
It's crucial to know your target audience in depth. Personas are a powerful tool for creating accurate and detailed descriptions of your ideal customers, also known as ICP. In this article, we will guide you step-by-step through the creation of personas and give...
The Sales Staircase is an important model in the sales and marketing world that can help you structure your sales process and optimize results. In this article, we'll dive into what the sales ladder really is and how you can use it to increase your company's...
When it comes to managing sales, leads, deals , etc. there are many balls in the air and a constant overview is vital. This is exactly what a pipeline is used for. As a sales director or marketing director, you should have a clear overview of upcoming deals, how far...
In this article, we look at how to get started with B2B marketing, how to build a stable and recognizable brand and how to create targeted email campaigns, among other things. Identify your competitors Identifying who you are in close competition with is a crucial...
Do you work in marketing or sales within the B2B world, B2B lead generation is definitely something you need to have on your radar to be successful. Within B2B lead generation, there are several different disciplines we'll get acquainted with today, as well as how to...
B2B segmentation is about understanding the types of customers, their needs and increasing the relevance of your B2B sales. In this post, we will focus on the importance of B2B segmentation for your business growth and how you can leverage the many benefits it can...
Afrundet Dropdown Menu What is B2B sales? Understand your target audience Use your tech stack Optimize your B2B sales Get help with B2B sales B2B sales is the term for a sale between two companies. In this article, we take a look at what B2B sales is and how you...
Do you work in B2B and want to streamline sales and marketing through AI? If so, we'll get into that in this blog post covering the impact of AI on B2B. How AI works in B2B marketing AI plays a crucial role in B2B marketing in various disciplines. AI can help with B2B...
An AI content generator is a software or algorithm that uses artificial intelligence (AI) to generate content automatically. This type of tool is able to write and produce text-based content without the need for human intervention. It's important for businesses to...
