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For us sales is more than a string of transactions.
Discover proven strategies, best practices, and actionable insights from our team of B2B sales specialists and HubSpot experts. Learn how to accelerate growth, optimize your sales processes, and maximize your CRM investment.
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Discover valuable B2B sales insights through our engaging podcast and expert discussions.
Featured articles
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How to Improve Your Win Rate and Optimise Your Sales
Win rate shows how well your sales process turns opportunities into closed deals. Learn how to calculate it, what holds it back and six ways to improve it.
Recent articles
What is lead generation & how to use HubSpot for lead scoring
Lead generation drives B2B growth. Learn why lead scoring in HubSpot is a powerful tool and how to optimise it for better sales results.
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What is HubSpot? A complete guide for B2B sales teams
HubSpot is a CRM platform that gives B2B sales teams pipeline visibility, automation, and AI-readiness. Learn what it does, how it works, and when to use it.
What is HubSpot as a Service for B2B Sales Teams?
HubSpot as a Service means ongoing activation, optimisation, and execution - not a one-time setup.
What is HubSpot and can it help increase your B2B sales?
HubSpot is a digital platform integrating CRM, marketing, sales, customer service, and more so you can adapt to the buyer’s journey of the future.
What is CRM? Get 100% Control of Your CRM System in This Guide
CRM, or Customer Relationship Management, is a digital tool that strengthens your company's customer relationships and gives you full control of your data.
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What is B2B? Everything you need to know about B2B strategies
B2B means business-to-business. Learn the key differences from B2C, how B2B trade works, and which strategies drive success in a B2B context.
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What is AI? An introduction to artificial intelligence
AI, or artificial intelligence, is reshaping modern business and technology. Get a clear introduction to what AI is and how it impacts your organisation.
What is a sales process and how to optimize it?
A sales process increases your conversion rate and sharpens efficiency. This guide explains what it is and how to optimise it using a CRM system.
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What is a sales pipeline and how can it improve your sales
A sales pipeline gives you a clear overview of leads, deals, and progress. Learn how to use it effectively as a sales director or marketing professional.
What is a dashboard and is it relevant to your business?
Dashboards give you instant insight into sales, KPIs, and marketing performance. Learn how they work and whether they are relevant for your business.
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What is a customer journey?
The customer journey is central to B2B marketing and inbound strategy. Learn how to map it to improve your customer experience and generate more leads.
What is a competitor analysis and how do you do one?
Competitor analysis helps you identify rivals' strengths and weaknesses. Learn what it is, why it matters, and how to conduct one effectively.
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45
B2B sales specialists
7
Countries: DK, SE, NO, DE, IT, FR, PL
800M+
Revenue generated for our clients
This is where we shine
We know what works in sales because we do it every day.
Our Sales Specialists combine hands-on experience with insights from thousands of B2B sales conversations across companies and markets. We use what we learn from actually selling – together with better data, technology and AI – to continuously improve sales and deliver results.
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We execute sales.
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At Radiant, sales is about people, passion, and lasting relationships
