Sales Acceleration with AI
Get more from sales with AI
Put our proven AI agents to work in your sales. We deploy both unique and ready-to-use AI sales agents built on our sales best practices, then tailor them to your business, market, data and sales process.
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Title
Subtitle
45
B2B sales specialists
7
Countries: DK, SE, NO, DE, IT, FR, PL
800M+
Revenue generated for our clients
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Make AI actually create value in sales
Unclear value, too much manual work, too little measurable improvement.
We assemble and connect the data you need to proactively find the right accounts and decision-makers, prioritise opportunities, prepare outreach and recommend next actions – increasing quality, efficiency and precision across sales.
You get proven agents from day one, tailored to how your business sells.
Built on real sales. Not assumptions.
For 8 years, Radiant has built experience and data from hundreds of thousands of real B2B sales calls, meetings and sales processes across the Nordics and DACH.
We know which companies engage. Who picks up the phone. Who the real decision-makers are. Which signals indicate buying intent. And which accounts are actually worth your sellers' time.
Sales Accelerator brings this experience into our universe of AI agents. We build agents around your business, customers and sales experience – enriched by Radiant's proprietary sales data and market intelligence.
• Sellers spend too much time researching, preparing, writing and doing repetitive work.
• We have introduced AI tools without seeing enough measurable sales improvement.
• Relevance scoring
• Stakeholder research
• Message preparation
• Next-best actions
• Seller copilots
• Workflow automation
• Working AI agents and workflows embedded in the sales process.
• Better account and stakeholder intelligence.
• Less manual research and preparation.
• Clear measurement of time saved, quality improved or pipeline created.
Give your sellers their time back.
Agent Lilly is the AI sales agent Radiant's own sales team uses every day. She handles pipeline analysis, account briefs, email briefs, objection replies, call lists and ICP checks, so your sellers get more time to sell.
In the LLM you already use
Radiant MCP brings Radiant's sales skills and methods into ChatGPT, Claude or Copilot.
As your own sales agent
Lilly as a full sales agent with her own memory of you, your accounts and your ideal customer profile.
Every recommendation shows the wins behind it, every number traces to its source and date, and you only ever see your own data.
Mark Kristiansen
Manager, Expert in Sales Acceleration with AI
Mark understands the sales workflow first and AI second, and puts proven AI agents to work where they create a measurable improvement in your sales.

By implementing a modern tech stack with HubSpot at the very core, we have been able to establish a winning recipe for our current stage, where scalability and data hygiene are key elements.
We have used Radiant to build out our ongoing automation engine, lead scoring and marketing funnel. They always show up with an ambitious and next-level mindset on our behalf.
Frequently asked questions
Still have questions? Talk with a Partner.
1.Can Radiant help us use AI in our B2B sales?
Yes. Sales Acceleration with AI is Radiant's service for AI in B2B sales: we put proven AI sales agents to work in your sales team and tailor them to your business, market, data and sales process. The agents reduce the time spent researching accounts, identifying decision-makers, preparing relevant outreach and prioritising opportunities, and Radiant connects their output to human-led prospecting, qualification and customer conversations.
2.How is Sales Acceleration with AI different from buying an AI sales tool?
Radiant's Sales Acceleration with AI starts with your sales bottleneck, because a tool alone rarely fixes unclear targeting, poor data or inconsistent workflows. We deploy ready-to-use and unique AI sales agents built on our sales best practices, tailor them to your business and integrate them into your existing processes. Success is assessed through time saved, quality of preparation and measurable sales activity.
3.What is Agent Lilly?
Agent Lilly is Radiant's AI sales agent, the one our own sales team uses every day. With Sales Acceleration with AI, you can get her in two ways. Radiant MCP is an advisory and craft layer that brings Radiant's sales skills and methods into the agent you already use, such as ChatGPT, Claude or Copilot. Or you get Lilly as a full sales agent with her own memory of you, your accounts and your ICP. Either way, she is built on more than 80,000 connected sales calls and 11,000 booked meetings for B2B companies across industries over eight years, so your team benefits from what has worked in real selling. Her skills include pipeline analysis, account briefs, email briefs, objection replies, call lists and ICP checks. Every recommendation shows the wins behind it, every number traces to its source and date, and you only ever see your own data.
4.Does Radiant's AI work with ChatGPT, Claude and Copilot?
Yes. With Sales Acceleration with AI, Radiant MCP connects Radiant's sales skills and methods to the agent you already use, such as ChatGPT, Claude or Microsoft Copilot. The model is rented and swappable, and the rules are ours. Every model is graded on the Radiant Sales Exam, built from our own selling, so you can switch to the next LLM and keep the same sales logic.
5.Can Radiant's AI agents work as an AI SDR for our prospecting and outreach?
Yes, for the work around outreach. Radiant's AI sales agents support SDR research, account prioritisation, message preparation and repetitive tasks, so your sellers lead the conversations where deals are won. With Sales Acceleration with AI, the agents are embedded in your sales process, and if you also need people to run the outreach, our B2B Sales Specialists can do it through Sales as a Service, which covers the prospecting, qualification and meeting booking of an outsourced SDR team.
6.Where does Radiant use AI to create value in B2B sales?
Where your sellers spend time on research, preparation, writing and repetitive work. With Sales Acceleration with AI, Radiant prioritises the use cases most likely to improve sales productivity or opportunity quality, such as account discovery, ICP matching, stakeholder research, lead prioritisation, message preparation, next-best actions, seller copilots and CRM workflow automation. Our AI in Sales e-book shows where AI creates real value, from targeting and qualification to outbound, closing and reporting.
7.Should we build AI sales automation ourselves or work with Radiant?
Radiant's Sales Acceleration with AI gets you proven agents from day one, tailored to how your business sells. Building internally makes sense when you have reliable data, technical capacity and ownership of the sales workflow. Radiant identifies the right use cases, implements them faster and combines sales-process expertise with tailored AI agents, workflows and practical adoption support.
8.Will Radiant's AI replace our sellers or the personal contact with customers?
No. With Sales Acceleration with AI, the agents take over research, preparation, data handling and repetitive work, so your sellers spend less time on it. Trust, judgement, stakeholder alignment and negotiation still require people, and they matter most in complex B2B sales with multiple stakeholders and long sales cycles. Radiant uses AI to make sales teams more effective while keeping customer relationships human-led.
9.How does Radiant measure the ROI of AI in our sales?
Sales Acceleration with AI defines a baseline before implementation, such as research time per account, meetings generated, qualification quality or pipeline created, and measures the return in time saved, quality improved or pipeline created. Radiant identifies your sales bottleneck first, then tests each AI use case in your real sales workflow and measures the change in efficiency and sales outcomes.
10.Does our CRM need to be ready before Radiant can use AI in our sales?
Radiant can prepare it. Reliable data makes AI output more useful, and your CRM can be improved as part of the work. With Sales Acceleration with AI, Radiant assesses the data required for the selected use case and connects the data your agents need, and Sales Infrastructure & HubSpot can improve CRM structure, enrichment and automation.
11.Who is behind Sales Acceleration with AI at Radiant?
Mark Kristiansen, Manager & Head of Sales Excellence, and Andreas Kriby, Sales Excellence Manager, are part of the team behind Sales Acceleration with AI. The agents build on Radiant's own sales work and the methods our B2B Sales Specialists use every day, such as RADAC and the 5 Point Pitch Framework, so your AI follows the same sales logic as our specialists.