Yes. Meeting booking and appointment setting are part of Sales as a Service, Radiant's outsourced sales service. Our B2B Sales Specialists engage your market, qualify prospects and book meetings with the right decision-makers, so your sellers spend their time on qualified conversations. You can use us for meeting booking alone or let us continue beyond the first meeting. Across our clients, Radiant has created 20,000+ qualified B2B sales meetings.

Radiant's Sales as a Service covers what a telemarketing or meeting booking agency does and more of the sales process. Our Sales Specialists book meetings and can also take responsibility beyond the first meeting, navigating stakeholders, developing opportunities and progressing complex sales towards a decision. It is built for complex B2B sales with long sales cycles, multiple stakeholders and high-value solutions, and our specialists achieve a significantly higher hit rate and win rate than the market.

Radiant's Sales as a Service covers all three: B2B telemarketing is a contact channel, appointment setting focuses on arranging qualified sales meetings, and outsourced sales can also cover targeting, qualification, pipeline development and winning customers. The setup can cover one part of the funnel or a broader sales responsibility, depending on what you already have in-house, and our native-speaking specialists sell in Denmark, Sweden, Norway, Germany, Italy, France and Poland.

Yes. With Sales as a Service, Radiant's B2B Sales Specialists can work as your outsourced SDR team: they prospect, engage, qualify, book meetings and follow up as an extension of your commercial team. They can also take responsibility beyond the first meeting and develop opportunities towards a decision, supported by data, account intelligence, automation and AI for research, prioritisation and outreach preparation.

Yes. Lead generation is part of Sales as a Service: our B2B Sales Specialists prospect and qualify leads against your ICP and book meetings with the decision-makers, and Sales Performance & Market Focus can build the target lists first. We work with everything from qualified pipeline creation to long sales cycles, high-value solutions and large commercial opportunities.

Yes. With Sales as a Service, you can outsource part or all of your sales effort, depending on what you need. We can work alongside your existing team on prospecting and meeting booking, take responsibility for a complete sales setup, or help build the setup and transfer it in-house. The setup can scale up, scale down or move in-house as your needs change.

Yes. Typically, the collaboration starts with Sales Go-To-Market, a 4-6 month engagement where your ideal customer profile, pitch and sales playbook are built and tested in real selling, with real meetings and customers. When you can see what works, it continues as Sales as a Service, typically for 12 months, to scale sales. You invest in scaling based on results from your own market.

Radiant's experienced B2B Sales Specialists, matched to your business, do the selling as native speakers in each market: Danish, Swedish, Norwegian, German, Italian, French and Polish. They represent your business and your brand and work as an extension of your commercial team. Sales as a Service is led by Christoffer Tofte, Partner and Expert in Sales Operations & Performance Management, and Radiant is a team of 45 B2B Sales Specialists across 7 markets.

With Sales as a Service, you get qualified meetings, developed opportunities and new customers, with transparent activity, pipeline and performance reporting along the way. For Lunar, Sales as a Service delivered 1,545 Sales Qualified Leads and 294 clients won. For Baker Tilly, it created 997 opportunities, won 412 clients and delivered 27.4M DKK in recurring revenue won. "Radiant has truly mastered the art of sales and performance," says Ramazan Turan, Managing Partner at Baker Tilly.

Radiant's Sales as a Service is measured on what matters beyond booked meeting volume: ICP fit, qualification standards, meeting attendance, opportunity conversion, CRM transparency and commercial accountability. We set targets for meetings, pipeline and revenue in a business case, report activity, pipeline and performance transparently, and link part of the fee to performance, so we share the commercial accountability with you.

Our pricing starts with one question: What commercial results can we realistically deliver for your business? Based on the expected revenue potential, we structure a combination of a fixed retainer and a performance-based fee that makes commercial sense for both parties. We believe aligned incentives are essential to the quality and depth of our work. That's why we only enter partnerships where we see a clear opportunity to create meaningful financial returns for our clients and Radiant. Our success depends on yours. That's what our pricing is designed to reflect.

With Sales as a Service, targets for meetings, pipeline and revenue are set with you in a business case at the start, and you follow activity and results throughout. If results fall behind plan, the specialists adjust targeting, messaging and activity. Because part of Radiant's fee is performance-based, we are invested in reaching the targets with you.