Ideal Customer Profiling

Precision in targeting.
Relevance in results.

Selling isn’t about reaching everyone - it’s about reaching the right ones. With Ideal Customer Profiling, we identify the customers where your value resonates deepest, ensuring your strategy is built on relevance, not guesswork.

Your challenges – our starting point

Every company struggles with wasted effort, poor lead quality, or unclear priorities.

With Ideal Customer Profiling, we turn these challenges into a clear direction - helping you focus on the customers who create lasting value.

Title

Subtitle

Spending
resources on
unqualified leads?

Want to prioritize
customers with low
CAC?

Struggling with
earnings from some
of your customers?

Which market is next for you?

With established teams covering Denmark, Sweden, Norway, Germany, Italy, France, and Poland, we know what it takes to succeed across diverse markets. And our experience doesn’t stop there — we help companies navigate and expand into most European markets, combining local insights with proven go-to-market strategies.

Your Ideal Customer Profile’s identified and made actionable

With our Ideal Customer Profiling framework we identify and prioritize the right customers for sales and marketing to increase lead relevance from 40% to 90%.

1.
Costumer Analytics & Enrichment
We extract, analyze, and enrich your customer data to categorize and map customer criteria.

2.
Ideal Customer Profile (ICP) criteria
We start building your ICP by identifying valuable customer 
criteria like highest Life Time Value (LTV), Net Promoter Score (NPS)
and lowest Customer Acquisition Cost (CAC)

3.
Clone ICP to external market data
We mirror your ICP to external market data using 5 different data sources, including CVR, LinkedIn, and market platforms like Cognism.The last two sources is proprietary.


4.
Match ICP clones to Radiant data & AI
We mirror your ICP to our 10M+ sales data that we analyze with our AI model. 
It’s real data about Sales Cycles, Average Contract Values, Win-Rates, 
Stakeholder Position, and much more. 


5.
Persona, Tiering & Targetlisting
We design personas from your Ideal Customer Profiles and define prioritized tiers based on fit. Lastly we categorize customers into targetlists based on persona, tiers, verticals, industry, stakeholder, business size, geography, buyer intent, and much more. 


6.
Actionable ICP handover
We ensure a technical and practical handover to marketing and sales so commercial resources 
is dedicated to winning the right customers. We implement it in all of your commercial channels: from the market you advertise to on LinkedIn to the targetlists in sales you use for cold calling.

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Experts specialized in Ideal Customer Profiling

Our Sales Enablement department is dedicated to and specialized in identifying, enriching, and making Ideal Customer Profiling actionable.

“Radiant has demonstrated the art of sales and performance. Sales and goals have been adopted by all our partners. My best recommendations of Radiant.”

Ramazan Turan
Managing Partner

"A top class HubSpot onboarding. Dedicated team and great service. It has truly been a pleasure working with Radiant. My best recommendations."

Esben Duedahl
CEO

"Radiant identified, built, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI."

Mats Persson Bergius
CCO, Lunar

Imagine Ideal Customer Profiles made actionable

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