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For us sales is more than a string of transactions.
Discover proven strategies, best practices, and actionable insights from our team of B2B sales specialists and HubSpot experts. Learn how to accelerate growth, optimize your sales processes, and maximize your CRM investment.
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Discover valuable B2B sales insights through our engaging podcast and expert discussions.
Featured articles
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How to Improve Your Win Rate and Optimise Your Sales
Win rate shows how well your sales process turns opportunities into closed deals. Learn how to calculate it, what holds it back and six ways to improve it.
Recent articles
Sales Pitch: The Art of a Convincing Presentation
A strong sales pitch connects the customer's problem to your solution. Learn the 5-Point Pitch Model, how to deliver a convincing pitch and a practical example.
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B2B Booking Rate: Outbound Benchmarks for Tech and Finance
A good outbound booking rate in Nordic B2B Tech and Finance is typically 3-8% from outreach to meeting. See the ranges by channel and what drives the rate.
B2B Sales Playbook: What It Contains and When It Works
A B2B sales playbook gives your salespeople the content and actions for every sales situation. Learn what it should contain and how to make your team use it.
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What Does Outsourcing B2B Sales Cost in the Nordics?
What does outsourcing B2B sales cost compared to hiring? See the full cost of an internal salesperson, the common pricing models and how to calculate ROI.
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Outsource Sales or Hire a Salesperson? A Guide for B2B Companies
Should you outsource B2B sales or hire a salesperson? See the three scenarios where outsourcing wins, the cost logic and the mistakes companies most often make.
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Outbound Sales in B2B: How to Do It Effectively
Outbound sales means contacting potential customers before they show interest. Learn the steps, the typical mistakes and when outsourcing makes sense.
B2B Meeting Booking: When Does It Make Sense to Outsource It?
B2B meeting booking turns structured outreach into qualified sales meetings. Learn when outsourcing it makes sense and what it takes to get a return.
What Is Lead Qualification, and How Do You Do It?
Lead qualification shows which leads are most likely to become customers. Learn why it matters, six ways to qualify leads and who should own it.
KPIs: How to Measure and Improve Your Company's Performance
KPIs show how well your company performs against its goals. Learn the main types of KPIs, how to choose the right ones and which tools help you track them.
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Buying Committees in B2B Tech and Finance: Roles and Timing
A B2B buying committee in Tech and Finance typically counts 6-10 people. Learn the five key roles, when to engage each one and what to track in your CRM.
What Is the BANT Method, and How Do You Use It?
BANT qualifies leads on Budget, Authority, Need and Timeline. Learn how to use the method, which questions to ask and which alternatives to consider.
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CRM og salgstræning: Giver det mening at kombinere dem i B2B-salg?
Et CRM uden trænede sælgere giver upålidelig data. Salgstræning uden struktureret CRM mister effekt. Se hvornår kombinationen giver mening i B2B-salg.
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45
B2B sales specialists
7
Countries: DK, SE, NO, DE, IT, FR, PL
800M+
Revenue generated for our clients
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We know what works in sales because we do it every day.
Our Sales Specialists combine hands-on experience with insights from thousands of B2B sales conversations across companies and markets. We use what we learn from actually selling – together with better data, technology and AI – to continuously improve sales and deliver results.
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