We are Radiant.
B2B Sales Specialists who execute sales and improve how sales is done.
Since 2017, we have worked hands-on with B2B sales across companies and markets creating customers, improving sales performance and continuously learning what actually works.
Title
Subtitle
45+
B2B sales specialists
7
Countries: DK, SE, NO, DE, IT, FR, PL
800M+
Revenue generated for our clients
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Sales is our profession
Radiant is built around people who have chosen sales as their craft.
Our Sales Specialists typically bring one or more of three backgrounds: former entrepreneurs, commercial or sales-focused master’s degrees, and engineers who combine hands-on experience with commercial understanding and AI.
What connects us is our mission to master B2B sales and destigmatize sales as a profession.
Our story
Built from sales. Still built by sales.
2014
Joakim Steenfos and Kasper Bjerggaard meet while helping build and scale sales at Deloitte.
2017
Radiant is founded with one focus: better B2B sales through hands-on execution.
2026
Radiant combines Sales Execution and Sales Excellence, with the ambition to become the leading B2B sales partner between operational agencies and strategic consultancies.
Talk with a partner
We know what works because we do it every day.
Our Sales Specialists are in the market every day: speaking with decision-makers, testing messages, entering new markets, developing opportunities, training teams and improving the systems around sales.
Eight years of work has also given us a growing base of real sales data and experience: who responds, who decides, which companies move fast, which messages create interest and where sales efforts actually turn into customers.
We combine that experience with better data, technology and AI to continuously improve the quality, precision and performance of sales.
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Altapay
“Radiant has truly mastered the art of sales and performance. Their sales approach and goal orientation have been fully embraced by all our partners. Radiant earns my highest recommendation.”
Validate and win new markets without heavy upfront investment.
Sales Go-To-Market Ideal Customer Profiling
Baker Tilly
"Their proactive approach combined with their expertise helped to significantly increase our sales productivity”
Build and scale continuous sales together with partners across service functions
Sales as a Service Ideal Customer Profiling Sales Training
Solitwork
“A top class HubSpot onboarding. Dedicated team and great service. It has truly been a pleasure working with Radiant. My best recommendations.”
Streamline sales processes & secure synergy between marketing & sales
Sales Go-To-Market Ideal Customer Profiling HubSpot Activation
Lunar
“Radiant identified, built, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI. We’ve decided to in-house and continue the revenue-stream in collaboration with Radiant. I can highly recommend Radiant.”
Test, validate, and build an effective B2B sales channel with consistent client in-flow.
Sales Go-To-Market Ideal Customer Profiling HubSpot Activation
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Mastering and destigmatizing sales
We want sales to be recognised for what great sales really is: understanding people, creating relevance, building trust and helping customers make better decisions.
So we keep practising it, improving it and sharing what we learn - through our work, Sales Insights, events and Oplev Salg with CBS.