Yes. Sales Training is Radiant's sales training and sales coaching for B2B sales teams, including objection handling and onboarding of new sellers. We start by identifying where performance breaks down: prospecting, discovery, objection handling, value communication or deal progression. Our B2B Sales Specialists then train your sellers in the fundamentals they practise every day and coach them on real customer conversations, so the improvement is applied in day-to-day selling.

Radiant's Sales Training covers the full B2B sales job: the sales process, CRM, pitching, cold calling, meeting preparation, running sales meetings, follow-up, pipeline management, forecasting, bids and proposals, sales presentations, negotiation technique, value-based selling, playbooks, value propositions, unique selling points and objection handling. We choose the topics with you, based on where performance breaks down, and practise them in your actual sales conversations.

Yes. Radiant can set up, practise and train your team in sales methodologies such as MEDDPICC, SPIN Selling, the Challenger Sale, BANT, Gap Selling and Solution Selling. These are typically the methodologies teams need training in, so we build the chosen methodology into your sales process, CRM and qualification criteria and practise it in real customer conversations until it becomes everyday behaviour.

B2B Sales Fundamentals are the principles Radiant's Sales Training is built on, collected in our e-book by co-founder Joakim Steenfos. People decide emotionally and justify with logic, so sellers learn to build trust, decrease risk and show the change a buyer gains, and to move from selling features to selling results and feelings. The training also uses the RADAC framework for trust in conversation and the 5 Point Pitch Framework: insights, problem, context, solution and proof.

Radiant's Sales Training covers both. Like a sales course, it establishes shared methods and skills, and like a sales coach, it develops how each seller applies them. It runs as a structured programme, typically over six months, with live practice, feedback and follow-up adapted to your sales process and customer segments. We teach a focused principle, practise it in actual selling, listen to what happens and coach the seller immediately.

Yes. Sales onboarding is part of Radiant's Sales Training, with onboarding flows that help new sellers ramp up faster. New sellers get a clear sales process, target customer profile, messaging and repeated practice with feedback, and our B2B Sales Specialists coach them in prospecting, discovery and deal progression. Progress is measured against agreed activities and outcomes.

External sales training from Radiant makes sense when performance varies too much between sellers, when sellers know the theory without using it in customer conversations, or when conversations create too little trust, value and progress. It also makes sense when new sellers take too long to ramp up, or when managers lack time to train the team. Radiant's Sales Training is built for complex B2B sales, where multiple stakeholders, relationships and long decision processes decide whether you win.

With Sales Training, Radiant trains sales teams in complex B2B sales, from advisory firms where partners and advisors sell to technical sales teams. Howden is one of them: "Their ability to adapt and provide tailored guidance to each advisor in our firm has been nothing short of invaluable," says Niels Ole Sloth, Partner, Sales & Innovation. Radiant's co-founder Joakim Steenfos has trained thousands of salespeople and helped hundreds of companies sell more.

Yes. Alongside our Sales Training, Radiant makes the sales podcast Oplev Salg together with CBS, and our specialists contribute as guest lecturers on CBS's MSc in Economics and Business Administration in Sales Management, on topics such as the sales process, AI in sales and cold calling, sharing data and experience from real B2B sales. In one episode, Michel van der Borg, Professor at CBS, talks about sales education in Denmark and the stigma around sales.

A Sales Training programme with Radiant typically runs over six months and is led by Søren Aastrup, Partner and Expert in Sales Training & Sales Management. The training days take place in person, side by side with your sellers, with teaching, live selling and evaluation, followed by coaching. Scope and cadence depend on your team's size, experience and performance goals, and we measure the change in behaviour and sales outcomes.

The price of Radiant's Sales Training depends on team size, programme length, coaching intensity and the skills to be developed. We scope the programme around the sales outcomes and capability gaps you want to address, and a Partner gives you a tailored proposal after a short conversation.