Title

Subtitle

45

B2B sales specialists

7

Countries: DK, SE, NO, DE, IT, FR, PL

800M+

Revenue generated for our clients

Which market is next for you?

Sales in new markets.

Unproven potential, costly validation, no local presence.

We remove the barriers by actually selling, so you get qualified pipeline, your first customers and clear evidence of what to scale.

Our Sales Specialists engage the market, qualify prospects, book meetings and develop opportunities, giving you real sales results and a proven way forward before you scale your investment.

Faster, lower-risk market expansion.

Our Sales Specialists engage the market, qualify prospects, book meetings and develop opportunities, giving you real sales results and a proven way forward before you scale your investment.

1.
Problems we solve
• Unproven sales potential in the new market
• Significant investment to validate the market
• No local sales knowledge or relationships
• Lacking the resources to get started

‍

2.
Modern advantage
Use better market data, account intelligence, signal-based targeting and AI-supported research to reach the right companies faster and learn from the market earlier.

Technology improves speed and precision; the validation still comes from real customer conversations.

‍

3.
What you get
• Prioritized market and ICP.
• Target accounts and decision-makers.
• Messaging and sales approach tested in-market.
• Qualified meetings and opportunities.
• Clear evidence of what works and what should scale next.

‍

Joakim Steenfos

CEO & Co-founder, Expert in Go-To-Market & Sales Infrastructure.

Joakim has opened markets, sold across borders and understands what it takes to turn market potential into real sales.

‍

Altapay

“Radiant has truly mastered the art of sales and performance. Their sales approach and goal orientation have been fully embraced by all our partners. Radiant earns my highest recommendation.”

Sam Hasanpour
Partner
Challenge

Validate and win new markets without heavy upfront investment.

Solution

Sales Go-To-Market Ideal Customer Profiling

Results
Validated 5 new markets: NO, SE, PL, IT, DE
10,3M DKK recurring revenue delivered
EBITDA transformed from 2M in 2023 to 22M in 2025

Baker Tilly

"Their proactive approach combined with their expertise helped to significantly increase our sales productivity”

Ramazan Turan
Managing Partner
Challenge

Build and scale continuous sales together with partners across service functions

Solution

Sales as a Service Ideal Customer Profiling Sales Training

Results
27,4M DKK recurring revenue won (191,8M revenue LTV)
997 Opportunities created
412 Clients won

Solitwork

“A top class HubSpot onboarding. Dedicated team and great service. It has truly been a pleasure working with Radiant. My best recommendations.”

Solitwork
CEO
Challenge

Streamline sales processes & secure synergy between marketing & sales

Solution

Sales Go-To-Market Ideal Customer Profiling HubSpot Activation

Results
187 Sales Opportunities
4,38M DKK first year ARR

Lunar

“Radiant identified, built, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI. We’ve decided to in-house and continue the revenue-stream in collaboration with Radiant. I can highly recommend Radiant.”

Mats Persson
CCO
Challenge

Test, validate, and build an effective B2B sales channel with consistent client in-flow.

Solution

Sales Go-To-Market Ideal Customer Profiling HubSpot Activation

Results
1.545 Sales Qualified Leads
294 Clients won

How we validate your next market

Radiant’s proven Go-To-Market process turns guesswork into structure – and structure into predictable sales success. It follows a clear 3-phase model designed to help you enter new markets with confidence.

1.
Prepare
(4 weeks)
Build on insights, not guesses.

What we do

  • Market, customer & competitor analysis
  • Define Ideal Target Market & Ideal Customer Profile
  • Map differentiation and sales activities

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What you get

  • Clear ICP & segmentation in your CRM
  • Tailored 5-point pitch model
  • Frictionless sales process setup
2.
Execute
(16 weeks)
Turn strategy into momentum.

What we do

  • Build Sales Growth Team with market know-how
  • Prospect and qualify ICP targets
  • Drive outbound sales & attend meetings
  • Manage pipeline and review progress

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What you get

  • 200–1,000 ICP targets contacted
  • 20–100 sales meetings/demos
  • 2–10 deals closed

Results vary depending on business, offering, market, sales cycle, pricing, and more - but your GTM effort should at minimum generate a 1:1 return within your average sales cycle + 3 months.

3.
Transfer
(4 weeks)
Proof you can scale.

What we do

  • Final ICP & sales playbook in CRM
  • Hit-rate, win-rate & CAC insights
  • Structured client feedback & competitor map
  • Top 5 sales & GTM recommendations

"Radiant identified, built, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI."

"A top class HubSpot onboarding. Dedicated team and great service. It has truly been a pleasure working with Radiant. My best recommendations."

“We have been working with Radiant for approximately three years now. They have a very professional team of sales coaches. Always well prepared and motivated. Have shown state-of-the-art sales performance. Transparent sales goals and guidance adapted to each partner in the firm. My best recommendation for this company.”

"Our company was on a mission to establish an all-in-one CRM for cross-departmental support and visibility. This was no easy feat, as our organization was accustomed to Excel sheets and non-linear processes. Not only has Radiant helped us set up our CRM, migrate our data, and support us with enablement, but we have also been able to do this in record time!"

“I am happy to share my positive experience with Radiant, our HubSpot partner. Radiant demonstrated a high level of transparency throughout our partnership, ensuring clarity at every step of the process.”

“Radiant has demonstrated black-belt level in our CRM implementation, truly standing-out with their enthusiastic can-do attitude and deep know-how of solid Sales best practices. Radiant is a true ‘Sales Excellence’ champion for any B2B company aspiring to launch outbound sales to the next level.

“What sets Radiant apart is their unwavering commitment to excellence in sales. Their track record is a testament to their cutting-edge sales performance, which consistently exceeds expectations."

“From the moment we engaged, Radiant demonstrated a deep understanding of our needs and goals. Their proactive approach, combined with their expertise, helped significantly boost our sales productivity. Their dedication to our success was evident in every interaction – very happy with the results achieved so far.”

“Our journey with Radiant has just begun, but it’s already clear we made the right choice. Their initial performance, confidence, and clarity have set a high standard and reflect the sales excellence we want to achieve ourselves.”

“Working with Radiant has been a top-class experience. Their team is proactive, highly skilled in HubSpot, and always ready to support. They’ve earned our trust to the point where we recommend them to our own customers facing complex HubSpot challenges.”

"Radiant helped us move our marketing efforts from Active Campaign to HubSpot. They are professional and dedicated in their work. It is a pleasure working with them and I highly recommend Radiant as a HubSpot partner. "

"Radiant has helped us to implement HubSpot Sales and marketinghub. They did an excellent job in understanding our salesprocess, helping us optimize it, and implementing it in HubSpot, which creates value in the entire eco system and I have no doubt that this will ensure growth in the near future."

“Radiant brings strong expertise and excellent follow-up on milestones and sales targets. They showed great commitment and were always available to move things forward. Together, we strengthened our sales materials, branding, and CRM setup.”

Enter new markets with confidence

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