Yes. Sales Go-To-Market is Radiant's market entry service for B2B companies that want to expand into new markets, such as Sweden, Norway, Germany, France, Italy or Poland, and validate them through outsourced B2B sales before making larger investments. We identify target segments and decision-makers, develop local-market messaging and test demand through actual sales. For AltaPay & Market Pay, Sales Go-To-Market validated 5 new markets and delivered 10.3M DKK in recurring revenue.

Radiant's Sales Go-To-Market covers both the go-to-market strategy and the execution. Consultancies advise and agencies execute parts of it, while Radiant works as your go-to-market partner and does both: we combine market analysis, target account selection, messaging and direct B2B selling, and test the plan with real prospects. Your decisions are then informed by market evidence before you scale your investment.

Yes. With Sales Go-To-Market, you can outsource B2B sales in new markets to Radiant's B2B Sales Specialists, who work as your local sales team in Denmark, Sweden, Norway, Germany, Italy, France and Poland, with market-specific targeting and outreach. They are native speakers: Danish, Swedish, Norwegian, German, Italian, French and Polish sales specialists who represent your business and your brand. The right setup depends on the product, buying process and commercial opportunity.

Yes. Outbound sales and meeting booking are part of Radiant's Sales Go-To-Market. Our specialists prospect, run outbound, book meetings with the right decision-makers and develop opportunities in the new market, so you see real demand before you scale. When the market is validated, the work typically continues as Sales as a Service. In total, Radiant's B2B Sales Specialists have booked 20,000+ qualified B2B sales meetings.

Yes. That is what Sales Go-To-Market is built for. In a typical 4-6 month engagement, we test a defined ideal customer profile, message and sales approach against real buyers, while our Sales Specialists engage the market, qualify prospects, book meetings and develop opportunities. Radiant tracks outreach activity, qualified meetings, opportunity quality and feedback from decision-makers, then recommends whether to scale, adjust or stop.

A Sales Go-To-Market engagement typically runs for 4-6 months, where your ideal customer profile, segmentation, sales playbook and messaging are built and then tested in real selling with prospecting, outbound and meetings. When the market is validated, the collaboration typically continues as Sales as a Service for 12 months to scale sales.

As your market entry partner, Radiant's Sales Go-To-Market gives you a prioritised market and ideal customer profile, target accounts and decision-makers, messaging and a sales approach tested in the market, qualified meetings and opportunities, and clear evidence of what works. At the end, you get the ICP, the hit rate per meeting, the pipeline and expected win rate, touchpoints per meeting, qualitative feedback from the market, the final playbook and a clear recommendation on the next investment.

Yes. Sales Go-To-Market builds the revenue operations (RevOps) foundation for a new market: KPI and funnel setup, pipeline data and reporting, so you can follow hit rate, pipeline and expected win rate. It also covers sales enablement, with the ideal customer profile, segmentation, sales playbook and messaging your team needs to sell. When you scale, Sales Infrastructure & HubSpot can take Revenue Operations further in your CRM. For Solitwork, Sales Go-To-Market combined with Sales Infrastructure & HubSpot created 187 sales opportunities and 4.38M DKK first-year ARR.

AltaPay & Market Pay entered and validated 5 new markets with Radiant's Sales Go-To-Market: Norway, Sweden, Poland, Italy and Germany. For AltaPay & Market Pay, Sales Go-To-Market delivered 10.3M DKK in recurring revenue, and EBITDA went from 2M DKK in 2023 to 22M DKK in 2025. "We've done much more with much less," says Jonas Jakobsen, CEO of AltaPay.

Yes. Sales Go-To-Market also covers the launch of a new B2B product or service. Radiant tests which segments respond, which buying problems resonate and how opportunities progress, through actual sales with real customer conversations. The initial sales activity provides evidence for refining the offer and deciding where to invest further. It is built for complex B2B sales with multiple stakeholders and high-value decisions.

Our pricing starts with one question: What commercial results can we realistically deliver in the new market? Radiant designs the commercial model for Sales Go-To-Market around scope, delivery requirements and realistic sales outcomes, and an engagement can combine a fixed retainer with a performance-based fee, so investment follows execution and measurable results. A Partner can outline the engagement and give you a concrete proposal.