Sales Go-To-Market
Win in new markets. Faster. With less risk.
We identify where the strongest opportunities are, who to target and what it takes to win - then test it through actual sales.

Title
Subtitle
45
B2B sales specialists
7
Countries: DK, SE, NO, DE, IT, FR, PL
800M+
Revenue generated for our clients
Which market is next for you?
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Sales in new markets.
Unproven potential, costly validation, no local presence.
We remove the barriers by actually selling, so you get qualified pipeline, your first customers and clear evidence of what to scale.
Our Sales Specialists engage the market, qualify prospects, book meetings and develop opportunities, giving you real sales results and a proven way forward before you scale your investment.
Faster, lower-risk market expansion.
Our Sales Specialists engage the market, qualify prospects, book meetings and develop opportunities, giving you real sales results and a proven way forward before you scale your investment.
• Significant investment to validate the market
• No local sales knowledge or relationships
• Lacking the resources to get started
Technology improves speed and precision; the validation still comes from real customer conversations.
• Target accounts and decision-makers.
• Messaging and sales approach tested in-market.
• Qualified meetings and opportunities.
• Clear evidence of what works and what should scale next.
Joakim Steenfos
CEO & Co-founder, Expert in Go-To-Market & Sales Infrastructure.
Joakim has opened markets, sold across borders and understands what it takes to turn market potential into real sales.
Altapay
“Radiant has truly mastered the art of sales and performance. Their sales approach and goal orientation have been fully embraced by all our partners. Radiant earns my highest recommendation.”
Validate and win new markets without heavy upfront investment.
Sales Go-To-Market Ideal Customer Profiling
Baker Tilly
"Their proactive approach combined with their expertise helped to significantly increase our sales productivity”
Build and scale continuous sales together with partners across service functions
Sales as a Service Ideal Customer Profiling Sales Training
Solitwork
“A top class HubSpot onboarding. Dedicated team and great service. It has truly been a pleasure working with Radiant. My best recommendations.”
Streamline sales processes & secure synergy between marketing & sales
Sales Go-To-Market Ideal Customer Profiling HubSpot Activation
Lunar
“Radiant identified, built, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI. We’ve decided to in-house and continue the revenue-stream in collaboration with Radiant. I can highly recommend Radiant.”
Test, validate, and build an effective B2B sales channel with consistent client in-flow.
Sales Go-To-Market Ideal Customer Profiling HubSpot Activation
How we validate your next market
Radiant’s proven Go-To-Market process turns guesswork into structure – and structure into predictable sales success. It follows a clear 3-phase model designed to help you enter new markets with confidence.
What we do
- Market, customer & competitor analysis
- Define Ideal Target Market & Ideal Customer Profile
- Map differentiation and sales activities
What you get
- Clear ICP & segmentation in your CRM
- Tailored 5-point pitch model
- Frictionless sales process setup
What we do
- Build Sales Growth Team with market know-how
- Prospect and qualify ICP targets
- Drive outbound sales & attend meetings
- Manage pipeline and review progress
What you get
- 200–1,000 ICP targets contacted
- 20–100 sales meetings/demos
- 2–10 deals closed
Results vary depending on business, offering, market, sales cycle, pricing, and more - but your GTM effort should at minimum generate a 1:1 return within your average sales cycle + 3 months.
What we do
- Final ICP & sales playbook in CRM
- Hit-rate, win-rate & CAC insights
- Structured client feedback & competitor map
- Top 5 sales & GTM recommendations