Sales Go-To-Market

Want a perfect start in new markets?

Enter your next market with confidence, clarity, and a proven plan for success. Radiant’s Go-To-Market process ensures you start strong — with insights, tools, and momentum to keep growing. With a presence across the Nordics, Germany, France, Italy, and Poland, we help you succeed where it matters most.

Your challenges – our starting point

Launching in new markets, countries, or with new services is risky if based on guesswork. A strong start requires deep insights, a structured process, and proven sales expertise.

Title

Subtitle

Open new markets
with confidence
and clarity

Enter new
countries on
a proven foundation

Launch new
services backed by
deep insights

Our proven 3-phase process to enter new markets with confidence

Radiant’s proven Go-To-Market process turns guesswork into structure—and structure into predictable sales success. It follows a clear 3-phase model designed to help you enter new markets with confidence.

1.
Prepare
(4 weeks)
Build on insights, not guesses.

What we do

  • Market, customer & competitor analysis
  • Define Ideal Target Market & Ideal Customer Profile
  • Map differentiation and sales activities

What you get

  • Clear ICP & segmentation in your CRM
  • Tailored 5-point pitch model
  • Frictionless sales process setup
2.
Execute
(16 weeks)
Turn strategy into momentum.

What we do

  • Build Sales Growth Team with market know-how
  • Prospect and qualify ICP targets
  • Drive outbound sales & attend meetings
  • Manage pipeline and review progress

What you get

  • 200–1,000 ICP targets contacted
  • 20–100 sales meetings/demos
  • 2–10 deals closed

Results vary depending on business, offering, market, sales cycle, pricing, and more - but your GTM effort should at minimum generate a 1:1 return within your average sales cycle + 3 months.

3.
Transfer
(4 weeks)
Proof you can scale.

What we do

  • Final ICP & sales playbook in CRM
  • Hit-rate, win-rate & CAC insights
  • Structured client feedback & competitor map
  • Top 5 sales & GTM recommendations
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Expert guidance for market entry

Our Go-To-Market specialists bring a mix of sales expertise and industry know-how to help you enter new markets with confidence. From validation to execution, they ensure your strategy is grounded, targeted, and ready to succeed.

Which market is next for you?

With established teams covering Denmark, Sweden, Norway, Germany, Italy, France, and Poland, we know what it takes to succeed across diverse markets. And our experience doesn’t stop there — we help companies navigate and expand into most European markets, combining local insights with proven go-to-market strategies.

At Radiant, sales is about people, passion, and lasting relationships

"Radiant identified, build, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI. "

Mats Persson
CCO

"What sets Radiant apart is their unwavering commitment and expertise in sales. Their track record is a testament to their cutting-edge sales performance that consistently exceeds expectations."

Niels Ole
Partner

"Their proactive approach combined with their expertise helped to significantly increase our sales productivity."

Sam Hasanpour
Partner

Altapay

“Radiant has truly mastered the art of sales and performance. Their sales approach and goal orientation have been fully embraced by all our partners. Radiant earns my highest recommendation.”

Sam Hsanpour
Partner
Challenge

Achieve cost-effective growth through new sales channels.

Solution

Sales as a Service Ideal Customer Profiling

Results

460

Opportunities generated

28%

Win-rate pr. conducted meeting

7.2m+

Won in first year ARR

Solitwork

“A top class HubSpot onboarding. Dedicated team and great service. It has truly been a pleasure working with Radiant. My best recommendations.”

Solitwork
CEO
Challenge

Steamline sales processes & secure synergy between marketing & sales

Solution

Migration & HubSpot Implementation with focus on unified sales engine

Results

30

Onboarded Colleagues

89%

Meetings Conducted Rate

Lunar

“Radiant identified, build, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI. We’ve decided to in-house and continue the revenue-stream in collaboration til Radiant. I can highly recommend Radiant”

Mats Persson
CCO
Challenge

Test, validate, and build an effective B2B sales channel with consistent client in-flow.

Solution

Sales Go-To-Market Ideal Customer Profiling HubSpot Activation

Results

1.545

Sales Qualified Leads

294

Clients Won

Enter new markets with confidence

Want to learn how Radiant can help you get the perfect start in your next market, your next country, or with your next service?

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