Yes. Sales Performance & Market Focus is Radiant's sales performance and sales analysis service for B2B companies, built for higher conversion and more sales from existing resources. We start by identifying whether the constraint is targeting, pipeline creation, qualification, conversion or sales management, then combine your sales data, market data and insight from real selling to prioritise the changes most likely to improve results, and help implement them.

Radiant's Sales Performance & Market Focus covers the sales analysis and advice you would get from a sales consultancy, and connects it to execution. A sales consultancy typically diagnoses problems and recommends improvements, while Radiant combines Sales Excellence with Sales Execution, from commercial analysis and process improvement to prospecting and pipeline development. When the plan is ready, our specialists can carry it out through Sales as a Service or Sales Go-To-Market.

Yes. Target lists, customer lists and lead lists are a core part of Sales Performance & Market Focus. Radiant builds prioritised account and decision-maker lists from market databases such as Lasso X, Lusha, Cognism and Vainu, combined with ICP criteria, buying signals and sales intelligence, so every list is designed for action. If you want the leads turned into meetings, our B2B Sales Specialists can work the list through Sales as a Service.

Yes. Lead generation starts with knowing who to target, so Sales Performance & Market Focus defines your ICP and builds target lists of the companies and decision-makers most likely to buy, using market databases such as Lasso X, Lusha, Cognism and Vainu and buying signals. Our B2B Sales Specialists can then generate leads and book qualified meetings with those decision-makers through Sales as a Service.

Yes. With Sales Performance & Market Focus, Radiant compares market size, account fit, buyer access, competitive position and actual conversion data. We combine internal CRM data, external market intelligence and feedback from sales conversations to rank markets, segments and decision-makers and define where your commercial resources should focus, so they go where you are most likely to win.

Yes. A clear ideal customer profile (ICP) and prioritised segments are part of Sales Performance & Market Focus. An ICP describes the companies most likely to buy and benefit from your offer. Radiant evaluates firmographics, industry, buying triggers, decision-makers, sales-cycle characteristics and historical outcomes, then tests the profile through real prospecting and qualification, so you reach the right companies and decision-makers with the right message.

Yes. With Sales Performance & Market Focus, Radiant analyses where deals stall or are lost, including targeting, qualification, stakeholder access, value communication and deal management. We review your sales data and sales conversations, then improve the processes, messages and seller behaviours that affect conversion, for more sales from existing resources. Radiant specialises in complex B2B sales where relationships and commercial judgement matter.

A sales assessment with Sales Performance & Market Focus covers market and customer potential, ICP, segmentation, pipeline quality, conversion, sales processes, messaging and sales-team performance. You get actionable target lists and stakeholder priorities, sharper value propositions and sales messaging, and data-backed recommendations on where to focus and what to stop. Radiant translates the findings into prioritised actions, owners and measures, with execution support where needed.

Combine the two. External expertise is valuable when sales results fall short despite investment, teams lack consistent methods, or management needs an independent view of market and conversion potential. With Sales Performance & Market Focus, Radiant combines your own sales data with market data and insight from real selling, diagnoses the problem, implements sales tools and processes and supports execution.