Sales Performance & Market Focus
Target better. Sell more.
Focus sales where you are most likely to win. We combine market insight, sales data and experience from actually selling to identify where your strongest opportunities are, across markets, companies and decision-makers.
Title
Subtitle
45
B2B sales specialists
7
Countries: DK, SE, NO, DE, IT, FR, PL
800M+
Revenue generated for our clients
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Where should your sales focus?
Too many targets, unclear potential, too little conversion.
We combine your data, market data and what we see in real sales conversations, so you get a clear ICP, prioritized segments, actionable target lists and a practical plan to improve conversion.
Sales Performance & Market Focus
Improve focus, conversion and productivity.
Target the right customers and convert more – built to validate your ICP, prioritize segments, and sharpen your market focus.
Most sales issues originate from poor targeting and unclear positioning. We help you move beyond static lead lists by leveraging buyer intent and committee mapping. By focusing your efforts on the customers you actually win, we refine your value proposition and sales playbooks to increase lead quality and improve alignment across the entire pipeline.
• We do not know precisely where our strongest sales potential is.
• Too much sales activity produces too few qualified opportunities and customers.
• Actionable target lists and stakeholder priorities.
• Sharper value propositions and sales messaging.
• Data-backed recommendations on where to focus and what to stop.
• A practical plan to improve conversion and sales performance.
Altapay
“Radiant has truly mastered the art of sales and performance. Their sales approach and goal orientation have been fully embraced by all our partners. Radiant earns my highest recommendation.”
Validate and win new markets without heavy upfront investment.
Sales Go-To-Market Ideal Customer Profiling
Baker Tilly
"Their proactive approach combined with their expertise helped to significantly increase our sales productivity”
Build and scale continuous sales together with partners across service functions
Sales as a Service Ideal Customer Profiling Sales Training
Solitwork
“A top class HubSpot onboarding. Dedicated team and great service. It has truly been a pleasure working with Radiant. My best recommendations.”
Streamline sales processes & secure synergy between marketing & sales
Sales Go-To-Market Ideal Customer Profiling HubSpot Activation
Lunar
“Radiant identified, built, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI. We’ve decided to in-house and continue the revenue-stream in collaboration with Radiant. I can highly recommend Radiant.”
Test, validate, and build an effective B2B sales channel with consistent client in-flow.
Sales Go-To-Market Ideal Customer Profiling HubSpot Activation
Andreas Kriby
Manager, Expert in Sales Performance & Market Focus
Andreas connects analysis with real selling and represents judgement and commercial prioritisation, not only data analysis.
Our 4x4 framework to assess sales and identify actionable priorities with high ROI
We assess 4 tracks: Market, Sales, CRM, and Reporting with the purpose of understanding current landscape and identifying actionable priorities in sales with high ROI. All tracks go through our project planning of analyzing, identifying, defining, and building
Examples of actionable priorities with high ROI:
- Clarity on which segments deliver the highest ROI.
- A sharper, differentiated value proposition that resonates with buyers.
- Actionable insights to align marketing and sales focus.
Examples of actionable priorities with high ROI:
- A clear picture of what works and what blocks sales performance.
- Concrete recommendations to strengthen your sales process.
- A prioritized roadmap to increase close rates and deal velocity.
Examples of actionable priorities with high ROI:
- CRM usage analysis with clear improvement areas.
- Structured CRM setup aligned with sales workflows.
- Increased adoption and better sales data quality.
Examples of actionable priorities with high ROI:
- Implement behavoral dashboards and motivating gamification.
- Automated report-delivery to management, investors, and board
- Transform live reporting into guiding efficient sales effort
"Radiant identified, built, executed, and handed over an efficient new sales B2B revenue stream for Lunar. The results have been impressive: excellent ROI. "
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"What sets Radiant apart is their unwavering commitment and expertise in sales. Their track record is a testament to their cutting-edge sales performance that consistently exceeds expectations."
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"Their proactive approach combined with their expertise helped to significantly increase our sales productivity."
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Your Ideal Customer Profile’s identified and made actionable.
With our Ideal Customer Profiling framework we identify and prioritize the right customers for sales and marketing to increase lead relevance from 40% to 90%.