Email Scheduling: Optimize your Email Timing

Joakim Steenfos

13 Feb, 2023

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Email Scheduling: Optimize your Email Timing

HubSpot email scheduling is a powerful feature that allows users to schedule their emails to be sent at a later time. This can be a valuable tool for businesses looking to improve their email marketing efforts and drive growth. 

What is Email Scheduling 

HubSpot Scheduling is a tool that makes it easy to schedule emails to your prospects or customers making it easier to send emails at the right time to the right person. You can simply control when prospects receive an email. Furthermore, HubSpot also comes with ideas as to when you should send your email, or you can look up the best times to send emails for the best open rate. 

At Radiant we tend to send our emails between 9-11 pm. Which through our experience has the best open rate and more importantly engagement rate. 

Benefits of using HubSpot Email Scheduling

Benefits of using this include the ability to schedule your email, so it fits your prospect or customer. By scheduling your emails to be sent at a time when your recipients are most likely to engage with them, you can increase the chances of your emails being opened, read and replied to. This can help you boost your open and click-through rates, leading to more conversions and revenue. 

In addition, HubSpot email scheduling allows you to easily manage your email campaigns and keep track of your messaging. You can schedule multiple emails to be sent at different times, allowing you to reach your audience in a more targeted and effective way. 

How to use Email Scheduling 

To use HubSpot email scheduling, follow these steps: 

  1. Open the email editor in HubSpot and compose your email as you normally would. 
  1. Once you’ve finished composing your email, click on the “Send” button in the top right corner of the screen. 
  1. In the “Send Options” window that appears, select the “Schedule” tab. 
  1. Choose the date and time that you want your email to be sent, and then click on the “Schedule” button. 
  1. Your email will be added to your email queue and will be sent at the time you specified. 

Who is Email Scheduling relevant to? 

It is a popular tool among businesses and organizations looking to improve their email marketing efforts. It is particularly useful for B2B companies looking to boost their growth and achieve high-performance results. We tend to see that SaaS, Finance, Professional Services, and Tech companies are most likely to use this tool because of their target audience. 

Want to utilize HubSpot even more? Read more bout HubSpot implementations.

Specific Example 

One example of where HubSpot email scheduling can be relevant is for a SaaS company that wants to send out regular newsletters to its subscribers. Through this feature companies can create and schedule their newsletters in advance, ensuring that they send them out at the optimal time for their audience with this feature. This can help the company to reach people at the right time and ultimately drive more traffic to their website. 

Is it easy to use?

Utilizing this is not difficult, and it is designed to be user-friendly for everyone. The tool offers a range of features and options that make it easy to create and schedule emails, as well as track their performance. This can help you to quickly and easily scale your email marketing efforts and achieve better results. 

Radiant Rating and Recommendation 

7,5/10 – relevant and powerful!

How Radiant, a top-tier HubSpot partner can help you implement it

As a HubSpot partner, we can help you and your organizations to implement HubSpot email scheduling and achieve your goals. Our team can provide guidance and support to ensure that you are using the tool to its full potential. We can also help you to track the performance of your emails and make any necessary adjustments to improve their effectiveness as we already do for a variety of B2B companies. 

Overall, it is a tool that indeed can help you achieve better performance as mentioned above. At Radiant we see it as a feature we use in most of our practices. It’s easy to use, helps reach our customers and prospects at the right time and helps with time management. With the help of a leading partner like Radiant, you can easily implement this tool and start seeing results. 

Check out the other features of HubSpot Sales hub here.

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