Email Health Reporting: How to Avoid the Spam Folder

Joakim Steenfos

13 Feb, 2023

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Email Health Reporting: How to Avoid the Spam Folder

In this article, we will be discussing a valuable tool for businesses: HubSpot email health reporting. As a B2B company, it’s vital not to end up in spam and in this article, we will touch upon the topic. Through HubSpot health reporting, you can easily see the performance of your marketing effort. Furthermore, it gives you insights into how to remain a good domain reputation.

What is HubSpot Email Health Reporting?

It is a feature that allows you to track and analyze the performance of your email marketing campaigns. Key-metric such as open rates, click-through rates, and unsubscribe rates, will be considered. Also, data on the specific actions taken by recipients, such as links they and responses are shown.

Through these metrics, your email reputation will be decided. This influences whether you end up in a spam folder or the regular inbox. Therefore, the metrics are a key indicator of whether or not you will be seen by customers or prospects.

Benefits of using HubSpot email Health Reporting

There are many benefits to using this feature, including the ability to track the effectiveness of your email marketing efforts and make data-driven decisions to improve performance. By analyzing the data provided by email health reporting, you can identify areas for improvement and optimize your campaigns to achieve better results. Additionally, email health reporting can help you to understand whether your emails are meeting the needs of your customers and prospects and if you are sending them at the right time. 

How to use it

Using HubSpot email health reporting is easy and straightforward. Here is a step-by-step guide on how to use it: 

  1. Log into your HubSpot account and navigate to the “Marketing” section. 
  1. Click on the “Email” tab and then click on “Health” 
  1. If this is your first time on the page, you must click on the button and answer the questions – and afterwards, you can see the health report. 
  1. The email health report will provide a detailed analysis of the performance of your selected campaign, including metrics such as open rates, click-through rates, and unsubscribe rates. 
  1. Use the data provided in the email health report to identify areas for improvement and optimize your email marketing efforts. 

Who uses HubSpot Email Health Reporting?

The reporting feature is used by a wide range of businesses, including SaaS, finance, professional services, and tech companies but in general, all B2B companies should integrate this feature. These businesses often rely on email marketing as a key component of their overall marketing strategy, making email health reporting an essential tool for tracking and improving the performance of their campaigns. Why it’s very important to have a good email reputation. 

Specific Example

Imagine you are the marketing manager for a tech company that sells software products. You use email marketing as an essential part of your sales. This means that you must not end up in the spam folder, which is why email reputation is important. Here you should use the above-mentioned page to analyze the metrics and see where to try and improve your metrics in order to get the best email reputation. 

Is it difficult to use? 

No, it is not difficult to use. As demonstrated in the step-by-step guide above, using email health reporting is simple and intuitive. Even if you are new to HubSpot, you should be able to start using email health reporting with ease and take action. 

Radiant Rating and Recommendation 

9/10 – This is super relevant, and actionable and can be an essential factor in why your prospects see your emails. 

How Radiant, a top-tier HubSpot partner can help you implement it

Interested in using the feature? But are not sure where to start, we are always open to questions. Our team can assist you with setting up and using email health reporting, as well as provide guidance and support on how to get the most out of data.

The tool provides actionable insights, on where to improve, such as click rate, open rate etc. These metrics decide your domain reputation, which influences whether you end up in the spam or not. This alone proves the importance of the tool and why it’s important to seek guidance. Remember, it’s easier to maintain a good email reputation than re-building one – why action should be taken with careens.  

Contact us today to learn more about how we can help you achieve your results.

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