Selling platforms to the world’s wealthy – a success story  

Client: Fintech I SaaS
0 mth

repayment period 

0 mil.

millions in turnover gained


in average recurring orders


Win-rate in sales meetings


The business

Fintech has taken off in Northern Europe, which has led to an increased competition as well as differentiation challenges. The consolidated Fintech companies are characterized by a legacy of the traditional financial sector.



A commercial approach with foundation in the traditional financial sector limited the possibilities for scaling. Selling through networks while having an ineffective lead generation and sales process, led to a stagnant confidence as well as growth.



The complex legacy of CRM, sales systems and organization, were replaced by a digital, simple and efficient ecosystem of sales. Prioritized segments and messages were systematically executed, and this approach gained both culture and customers.


Completed business case – organic growth with an index of 139 within 18 months

  • 5Replaced dynamics with HubSpot CRM and integrated within the entire chain of value
  • 5Digitalized and automated the sales process from A-Z
  • 5Marketing and messages are streamlined throughout customer categories and demands
  • 5Increased lead generating with + 340% and a conversion of 14 % points
  • 5The highest revenue and EBITDA within the company’s existence
  • 5Led to saving on other non-targeted market activities
  • 5Cultural chance within the company, and a newfound confidence and trust in commercial

“Radiant demonstrated black-belt proficiency level of our CRM implementation, truly standing-out with their enthusiastic can-do attitude and deep know- how of solid Sales best practices, in particularly at the early sales-stage.

Radiant is a true Sales Excellence Champion for any B2B company aspiring to launch sales to the next level.”

CxO – Fintech top 5 DK

November 12, 2020




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