Customer Journey Mapping is a well-known but often forgotten tool that helps you understand your customers better. In this article, we look at how to create a Customer Journey Map and why it's important. What is Customer Journey Mapping? Customer Journey Mapping, also...
Revenue operations, also known as RevOps, is a focus area/role within the automation and optimisation of processes between sales, marketing and customer service. In recent years, RevOps has started to gain momentum in the US and more and more European companies have...
Sales enablement is a discipline that helps you increase sales by bridging the gap between marketing and sales. When you work with sales enablement, you optimize processes to make the sales process more efficient and increase interaction with marketing. In this...
A go-to-market strategy, also known as a GTM strategy, is a plan for how a company enters a market or gains more of a market. In this guide, we will discuss what a go-to-market strategy is and how to create and implement a GTM strategy in your business. Specifically,...
HubSpot is a popular CRM system used to gather all your customers, emails etc. in one system. In this article we take a look at: What is HubSpot? What HubSpots consists of Why should I choose HubSpot? Can my systems integrate with HubSpot? Who is suitable for HubSpot?...
The customer journey , also known as the customer journey, is an important understanding for the success of your B2B marketing and entire inbound strategy. In this article, we will review the importance of the customer journey and how it can help your business create...
Book HubSpot intro HubSpot is a leading CRM system that can revolutionize your company's sales, customer service and marketing efforts. But before you jump on board, you'll want to know what it's going to cost you. In this...
As a business owner, CEO or decision-maker in implementing a CRM system, it's important to understand the differences between CRM and ERP and which system best matches your business needs. In this article, we will explore the definitions of both CRM and ERP, compare...
It's crucial to know your target audience in depth. Personas are a powerful tool for creating accurate and detailed descriptions of your ideal customers, also known as ICP. In this article, we will guide you step-by-step through the creation of personas and give...
The Sales Staircase is an important model in the sales and marketing world that can help you structure your sales process and optimize results. In this article, we'll dive into what the sales ladder really is and how you can use it to increase your company's...
