Customer Journey Mapping is a well-known but often forgotten tool that helps you understand your customers better. In this article, we look at how to create a Customer Journey Map and why it's important. What is Customer Journey Mapping? Customer Journey Mapping, also...
Sales dashboards are almost elementary for every business. To find out if you need a sales dashboard, in this article we look at the following: What is a sales dashboard? What does a sales dashboard contain? Benefits of a sales dashboard Which sales dashboard should...
Revenue operations, also known as RevOps, is a focus area/role within the automation and optimisation of processes between sales, marketing and customer service. In recent years, RevOps has started to gain momentum in the US and more and more European companies have...
Business intelligence (BI) supports and improves decision-making in your business. BI offers many benefits that can provide valuable insights and lead to improved business performance in your organization. In this article, we review: What is business intelligence...
Good customer service is a must for any business that wants to keep customers coming back. Studies show that good customer service can have a significant positive impact on a company's bottom line. A study from American Express shows that 70% of customers are willing...
International telemarketing opens the door for you to reach beyond your local market and engage directly with your potential customers across borders. International telemarketing is the same as telemarketing where you find a telemarketing agency that can help you...
Sales enablement is a discipline that helps you increase sales by bridging the gap between marketing and sales. When you work with sales enablement, you optimize processes to make the sales process more efficient and increase interaction with marketing. In this...
A go-to-market strategy, also known as a GTM strategy, is a plan for how a company enters a market or gains more of a market. In this guide, we will discuss what a go-to-market strategy is and how to create and implement a GTM strategy in your business. Specifically,...
HubSpot is a popular CRM system used to gather all your customers, emails etc. in one system. Forbes highlights HubSpot's ability to help sales and marketing teams manage contacts, track deals, and gain real-time insights into the sales pipeline. In particular, the...
The customer journey , also known as the customer journey, is an important understanding for the success of your B2B marketing and entire inbound strategy. In this article, we will review the importance of the customer journey and how it can help your business create...
