The INBOUND 2023 Conference Unveiled With Radiant, HubSpot and Vainu| After HubSpot's own INBOUND conference, they hosted a Webinar were Radiant and Vainu, was invited as guests. Here they commented on new features such as AI forecasting, prospecting tool and much...
Sales as a Service - a fancy definition of outsourcing sales. Mandatory intro with useless fortune 500 nonsense about Sales as a Service From controversial to mainstream adoption: Apple, Microsoft, and Google match their in-house sales with outsourced sales to a...
Marketing and sales are about delivering the right message to the right person at the right time. It can be difficult in a fragmented media landscape, and at the same time, customer segmentation is becoming more important. In the old days, before the internet and...
Marketing automation is often associated with e-commerce and retargeting adds, and is frequently used in the B2C market. But there are benefits to be gained for B2B businesses as well. In this article we'll tell you, what marketing automation is and how it can help...
All leads are not worth the same and if you want to optimize the resources, it’s important to distinguish between cold and hot leads. You can do that in HubSpot CRM. In this we'll teach you Lead scoring in HubSpot with simple steps When it comes to B2B sales, in our...
B2B segmentation is an important tool if you want to work effectively with sales and increase your revenue. You don't just have to know who to sell to, you must also know who not to sell to. Although it’s tempting, it’s impossible to put all customers in the same box....
Sales and marketing are basically about building trust, but the majority of B2B customer journeys take place online - without a salesperson. So how do you build trust, and how do you optimize the sales process, so the customer gets a great buying experience? We'll...
Want to boost your sales with HubSpot? We have put together 4 tools that make pipeline optimization with HubSpot a breeze. There are many challenges associated with running a business. Uncertainties and obstacles can make it difficult to achieve its goals. With a good...
Google has become common ground and there is hardly a question that the search engine cannot answer. It affects the B2B sales process and as a business, you need to meet this new standard in your sales process. Why is this article relevant? Research means the...
Leadscoring in HubSpot is one of our favorite tools in B2B sales. Continue reading and learn why lead generation is relevant and how to optimize the use of lead scoring. Lead generation in B2B is a process of gathering information about potential customers, who have...
