Account-Based Marketing: Increase ROI on your Efforts

Joakim Steenfos

10 Mar, 2023

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Account-Based Marketing: Increase ROI on your Efforts

Account-Based Marketing (ABM) is a strategic approach in your B2B marketing efforts. ABM focuses on targeting high-value accounts with personalized and highly targeted campaigns. HubSpot Sales Hub offers a range of features that support ABM, making it an excellent choice for companies looking to grow their sales.

Why HubSpot and Account-Based Marketing can help you Gain more Sales?

Traditional marketing strategies often focus on lead generation and lead volume. However, Account-based marketing takes a different approach, targeting a smaller number of high-value accounts with highly personalized and targeted campaigns. This can result in a higher ROI, as well as stronger relationships with key accounts.

HubSpot Sales Hub offers a range of features that support ABM, including personalized outreach and targeted advertising. By combining these features with a strategic ABM approach, companies can improve their sales and build stronger relationships with key accounts.

What are the Benefits of Account-Based Marketing in Correlation to Sales

Doing personalized marketing, which ABM is come with several benefits, including:

  • Higher ROI: By targeting high-value accounts, companies can see a higher ROI from their marketing efforts.
  • Personalization: ABM allows companies to tailor their messaging and outreach to the specific needs and pain points of individual accounts, leading to stronger relationships and better results.
  • Collaboration: ABM requires close collaboration between sales and marketing teams, leading to better alignment and more effective campaigns.
  • Improved customer retention: By focusing on building strong relationships with key accounts, companies can improve customer retention and reduce churn.

HubSpot Sales Hub supports these benefits by offering features such as custom properties, targeted advertising, and account-based reporting.

A picture showing a workflow that illustrates how you can do account-based-marketing in HubSpot
A picture showing a workflow that illustrates how you can do account-based-marketing in HubSpot – The picture is from HubSpot

A Step-by-Step Guide to get Started

To get started with ABM in HubSpot Sales Hub, follow these steps:

  • Identify your target accounts: Work with your sales team to identify high-value accounts that you want to target with your ABM campaigns.
  • Develop personalized messaging: Develop personalized messaging for each account, based on their specific needs and pain points.
  • Create targeted campaigns: Use HubSpot Sales Hub to create targeted campaigns for each account, using channels such as email and social media.
  • Track and analyze results: Use HubSpot Sales Hub’s account-based reporting features to track and analyze the results of your campaigns, and make adjustments as needed.

An Example where it’s Relevant for a Company

Imagine a B2B software company that sells to enterprise customers. The company has identified a handful of high-value accounts that they want to target with Account-based marketing campaigns. Using HubSpot Sales Hub, they develop highly personalized messaging for each account and create targeted campaigns across multiple channels, including email, social media, and advertising.

They use HubSpot Sales Hub’s account-based reporting features to track the results of their campaigns and make adjustments as needed. Over time, they build strong relationships with their target accounts, leading to higher sales and improved customer retention.

Why Radiantis the Perfect fit for you if you Want to Grow your Business

As a top-tier HubSpot partner, Radiant has the expertise and experience to help B2B companies achieve their growth goals using HubSpot Sales Hub and other HubSpot products. With a team of certified HubSpot experts, Radiant can help companies develop and execute effective Account-based marketing campaigns, improve sales processes, and drive revenue growth.

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