HubSpot is undoubtedly one of the most popular systems for Inbound Marketing, Marketing Automation and Sales. Below, we have collected our top 3 ways to get the most value for money, when using HubSpot and HubSpot CRM.
Overall, HubSpot CRM can help your company increase sales efficiency, create and nurture customer relationships, and ensure a better connection between sales and marketing.
However, you need to make sure to familiarize yourself with the many functions that the system offers and learn how to make the best use of them for the system to be beneficial. Though it takes time, and it can be a big mouthful, the potential is huge.
Based on our own experience with HubSpot CRM as a HubSpot Partner, we have gathered our top three ways to get the most out of the system.
1) Take advantage of the many possibilities in HubSpot CRM
It may go without saying, that you should take advantage of the opportunities the system offers, but the fact is, that many companies invest in a large set-up without having a real need. If you only need to generate leads, HubSpot might be overkill.
If, on the other hand, you plan to leverage the features below to create value for your business, HubSpot is perhaps what you need. For example, you are able to:
- Create great user experience on the website
- Produce and publish high-quality content based on the buyers journey
- Segment target groups and communication
- Set up automated workflows
- Analyze all initiatives
- Have full control of your sales pipeline.
The opportunities are endless, but if you familiarize yourself with them, you will find that the sales process is quickly streamlined.
2) Optimize the collaboration between sales and marketing in HubSpot CRM
With HubSpot, you can gather all sales and marketing activities in one place. Not only does it make it easier to combine tactics into an overall strategy, measure results, and create a great user experience on the website – it also gives sales and marketing the best conditions for working together to generate and nurture the most qualified leads.
This naturally means, that all inbound activities must be moved to HubSpot. At the same time, lead generation, lead nurturing, and the entire sales process should be in HubSpot. With everything in the same system across departments, you get a solid platform and higher productivity – and more importantly, a shorter path to closed sales.
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3) Invest in a HubSpot resource
Time and time again, we have seen how companies invest in HubSpot without getting the optimal outcome. It requires a lot of resources and hours of training in HubSpot to get the most from your investment. This is usually a challenge many companies come across.
If you want to achieve results with HubSpot, we recommend that you either hire an employee who will be responsible for the system, or that you collaborate with a strategic HubSpot partner, such as Radiant. As with all technology, HubSpot is evolving at a speed where it can be difficult to keep up. That’s why it’s necessary to have an employee or partner, who’s constantly updated, to get the most value.
Radiant is a certified HubSpot partner, and we don’t just tell you how to do it – we do it with you. We call this concept Sales as a Service.