B2B segmentation is an important tool if you want to work effectively with sales and increase your revenue. You don’t just have to know who to sell to, you must also know who not to sell to. Although it’s tempting, it’s impossible to put all customers in the...
Sales and marketing are basically about building trust, but the majority of B2B customer journeys take place online – without a salesperson. So how do you build trust, and how do you optimize the sales process, so the customer gets a great buying experience?...
Want to boost your sales with HubSpot? We have put together 4 tools that make pipeline optimization with HubSpot a breeze. There are many challenges associated with running a business. Uncertainties and obstacles can make it difficult to achieve its goals. With a good...
Google has become common ground and there is hardly a question that the search engine cannot answer. It affects the B2B sales process and as a business, you need to meet this new standard in your sales process. Why is this article relevant? Research means the...
Leadscoring in HubSpot is one of our favorite tools in B2B sales. Continue reading and learn why lead generation is relevant and how to optimize the use of lead scoring. Lead generation in B2B is a process of gathering information about potential customers, who have...
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