Podcast

Sales and branding: synergy and coherence

• –A strong brand reduces sales costs and increases hit rates
• –Linking branding and sales for long-term growth
  
  
• –Clear differentiation and authenticity are essential to stand out

With Mette Hejl, CEO of Pravda & Joakim Steenfos, CEO of Radiant

International B2B sales: when and how?

• –Thorough preparation and market analysis are essential for success in international sales
• –Dedicated team and realistic investment horizon for success in emerging markets
  
  
• –The choice between direct sales, partners or hybrid models depends on the product and market

With Mie Elmkvist, Vice President at Queue-IT & Joakim Steenfos, CEO at Radiant

Women in sales

• –Diversity benifits organizations and drive better results
• –Women-led communities are essential to ensure diversity
  
  
• –Awareness and education about gender diversity can make great impact

With Marie-Claire, Founder of Saleswomen Unite & Joakim Steenfos, CEO of Radiant

Performance culture and well-being in sales

• –Focusing on well-being can improve long-term results
• –Clear goals and more stable salary models create better working conditions
  
  
• –Successful sales management requires management to be intentional

With Christian Højbo Møller, CEO & Co-founder of Zoios & Joakim Steenfos, CEO of Radiant

Everything you didn’t know about your customers

• –AI makes it possible to interpret data and qualify leads at scale
• –The future of sales lies in combining different data sources
  
  
• –Timing will become even more crucial in the future with all the noise out there

With Jakob Benediktson, CEO of LassoX & Joakim Steenfos, CEO of Radiant

When sales don’t go as expected

• –Use learnings, especially from dissatisfied customers, to optimize
• –Everyone experiences adversity in sales, it’s all about moving forward
  
  
• –Be clear in your priorities, what to do more of & what to optimize

With Joakim Bruchmann, CEO & Co-founder of Pluto.markets & Joakim Steenfos, CEO of Radiant

Sales in good times and bad

• –Separate personal and work-related adversity
• –Use curiosity as a tool to overcome adversity
  
  
• –Reflect on why the adversity is here but the most important thing is new initiatives

With Søren Holmgren, author, coach and 2xOL gold winner & Joakim Steenfos, CEO of Radiant

The only actual Professor in Sales in Denmark about sales stigma

• –Sales stigma is unfortunately common in Denmark
• –How can Copenhagen Business School reduce sales stigma?
  
  
• –What is the most pressing academic sales trends

With Michel van der Borgh, Sales Professor at CBS & Joakim Steenfos, CEO of Radiant

Trends & opportunities for the consulting industry

• –AIcreates opportunities and competition for advisors
• –The advisory business model requires adaptation
  
  
• –A flexible organizational structure is needed to meet trends

With Louise Riisgaard, Industry Director at Dansk Erhverv & Joakim Steenfos, CEO of Radiant

Layoffs and promotions in sales

• –Layoffs and promotions in sales are inevitable.
• –Layoffs are tough in the moment, but remember, there’s always tomorrow.
  
  
• –Being able to learn from both good and bad experiences can advance your career.

With Anders Pedersen, CCO of ProMark & Joakim Steenfos, CEO of Radiant