It's crucial to know your target audience in depth. Personas are a powerful tool for creating accurate and ...
Segmentation
B2B segmentation is about understanding the types of customers, their needs and increasing the relevance of your ...
Sales as a Service - a fancy definition of outsourcing sales.
Mandatory intro with useless fortune 500 nonsense ...
What is an Ideal Customer Profile?
An ideal customer profile (ICP) is a detailed description of the ...
Marketing and sales are about delivering the right message to the right person at the right time. It can be ...
B2B segmentation is an important tool if you want to work effectively with sales and increase your revenue. You ...
Do you have a lot of contacts in your CRM system, and do you find it difficult to get an overview of which leads ...
