Choose the Right Marketing Platform in 2026

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The right marketing platform is central to whether you succeed with your marketing efforts. In this guide, we walk through the best marketing platforms and hold your hand on the way to choosing the right one for you. We cover:

• What is a Marketing Platform?
• What features does a Marketing Platform include?
• Top 7 Best Marketing Systems in 2026
• Getting started with HubSpot

What is a Marketing Platform?

Marketing platforms are used to manage all your marketing activities from A to Z. A marketing system can handle everything from sending newsletters and tracking who opens them, to sending personalised emails or automated flows based on user actions.

You probably send your personal emails through Outlook or Gmail – so imagine you need a dedicated tool to send marketing emails from. That is exactly what a marketing platform does: it lets you send emails to a contact list at scale.

A marketing platform is straightforward to set up and requires little technical expertise. Most businesses integrate their CMS with a marketing platform to pull data from their website and use it in marketing activities.

What Features Does a Marketing Platform Include?

A marketing platform comes with a wide range of features. Below are some of the most common ones.

• Email Marketing: Automation and management of email campaigns.
• Social Media Management: Planning and monitoring of content across social channels.
• Lead Generation and Management: Tools to capture, track, and nurture leads.
• Content Management: Creation, publishing, and management of content.
• SEO Tools: Optimising content for better search engine rankings.
• Data Analytics and Reporting: Insights into campaign performance and customer interactions.
• Customer Relationship Management (CRM): Centralised database of customer information and interactions.
• Marketing Campaign Automation: Automating repetitive tasks and campaigns.

Top 7 Best Marketing Systems in 2026

1. HubSpot

HubSpot is a versatile and user-friendly platform for inbound marketing and CRM, particularly well-suited for B2B companies. It is an all-in-one solution for attracting, converting, and closing leads.

Features: Email marketing, lead nurturing, lead management, marketing automation, CRM, and more.
Pricing: Starting from $45/month.
Review: HubSpot reports that after 6 months, users experience a 115% increase in inbound leads, an 81% higher deal close rate, and 108% more website traffic.
Read more: hubspot.com

2. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful platform for customer engagement across channels, designed for large enterprises. It offers advanced features for personalisation, segmentation, and analytics.

Salesforce is built for larger organisations where it truly excels. If you are a smaller business, Salesforce is likely not the right fit.

Pricing: Contact Salesforce for a quote.
Read more: salesforce.com

3. Marketo

Marketo is a software by Adobe that covers marketing automation, some CRM functionality, and sales support. Key features include advanced lead management and marketing automation, integrated with the Adobe Experience Cloud for a unified marketing experience.

Pricing: Contact Marketo for a quote.
Read more: business.adobe.com

4. Mailchimp

Mailchimp is a popular platform for email marketing, particularly suited to small businesses and B2C companies. If you receive newsletters from a local clothing store, chances are it was sent through Mailchimp. Its key advantages are ease of use and affordability.

Features: Email marketing, landing pages, lead management, and more.
Pricing: Free plan available; paid plans from $9.99/month.
Read more: mailchimp.com

5. Oracle Marketing Cloud

Oracle Marketing Cloud integrates data across channels to create personalised customer experiences, with powerful analytics and reporting capabilities.

Pricing: Contact Oracle for a quote.
Read more: oracle.com

6. Hootsuite

Hootsuite excels at social media management and engagement, offering scheduling, publishing, and content analysis across platforms.

Pricing: Free plan available; paid plans from $19.99/month.
Read more: hootsuite.com

7. Klaviyo

Klaviyo is, in many ways, the big sibling to Mailchimp – also specialised in e-commerce marketing, with strong automation features. Like Mailchimp, Klaviyo is widely used by e-commerce businesses. It integrates easily with the most common e-commerce platforms: Shopify and WooCommerce.

Pricing: Starting from $20/month.
Read more: klaviyo.com

Platform Comparison

Platform	Key Features	Pricing	Best For
HubSpot	Inbound marketing, CRM, lead management, email marketing	From $45/month	B2B companies
Salesforce Marketing Cloud	Customer engagement, personalisation, segmentation, analytics	Contact Salesforce	Large enterprises
Marketo	Lead management, marketing automation, Adobe Experience Cloud integration	Contact Marketo	All company sizes
Mailchimp	Email marketing, landing pages, lead management	Free plan; paid from $9.99/month	Small businesses (B2C)
Oracle Marketing Cloud	Personalised experiences, data integration, analytics	Contact Oracle	All company sizes
Hootsuite	Social media management, scheduling, publishing, analytics	Free plan; paid from $19.99/month	All company sizes
Klaviyo	E-commerce marketing, automation, Shopify and WooCommerce integration	From $20/month	E-commerce businesses

Getting Started with HubSpot

At Radiant, we are a HubSpot Platinum Partner with extensive experience helping businesses get started with email marketing and commercial execution through HubSpot. With 100+ HubSpot implementations behind us, we help you get the right setup from day one.

HubSpot is a solid choice for the vast majority of businesses, especially within marketing and sales. If you are still mapping your needs and want guidance on whether HubSpot is the right fit for your organisation, get in touch with us and we will help you find the right path forward.