Sales in Platform-Driven Markets with Anna Serner

How does sales change when data, platforms and retail media become central to commercial decision-making? In this episode of Oplev Salg, Michel van der Borg from CBS & Anna serner explore how data reshapes power dynamics between brands and retailers, why traditional negotiation matters less, and what this means for modern sales organizations. A conversation about sales, decision-making and the changing sales role in a platform-driven market.

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