Upcoming event

The Future of B2B Sales

Where should you invest to win in 2027?

Join fellow business and commercial leaders for an exclusive executive morning event exploring how to win more customers, increase sales productivity and make smarter investment decisions for 2027.

  • 25 November 2026
  • 08:30–10:00
  • Hotel d'Angleterre, Copenhagen

Register for the event

Secure your place at our exclusive executive breakfast on 25 November.

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Why attend?

Where should you invest to win in 2027?

AI is changing how businesses attract, engage and win customers. But more technology, more salespeople and bigger budgets don't necessarily lead to better results.

Join us as we explore critical questions shaping the future of B2B sales.
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What we explore:

  • Winning more customers: How AI and changing buyer behaviour are reshaping customer acquisition.
  • Increasing sales productivity: How to get more output from people, technology and smarter execution.
  • Maximising commercial return: Where to invest across talent, AI and external sales expertise