Klaviyo hubspot integration

What is Klaviyo?

Klaviyo is a marketing automation platform powered by your customer data. It allows businesses to create automated, hyper-targeted messages at scale for faster, more efficient growth. Klaviyo offers omnichannel messaging that’s personal, prompt, and always on point, including email marketing, SMS marketing, mobile push notifications, and customer reviews.

Benefits of Klaviyo?

Klaviyo offers several benefits:

• Comprehensive Customer Understanding: Klaviyo provides comprehensive profiles that paint a full picture of each customer’s past, present, and future.
• Accurate Attribution: Klaviyo demystifies conversion tracking, offering reporting that shows you the money.
• Product Recommendations: Klaviyo uses your customer data to introduce them to their next favorite product.
• AI-Powered Writing: Klaviyo’s AI can write email subject lines, SMS campaigns, and responses for SMS conversations.
• Targeted Segmentation: Klaviyo allows you to target people using any mix of profile and activity data from across your tech stack.
• Benchmarking: Klaviyo shows how you stack up against similar brands, with clear guidance for improvement.

Why use Klaviyo within HubSpot?

Integrating Klaviyo with HubSpot can help you streamline your marketing efforts. With this integration, you can create and manage your Klaviyo campaigns directly within HubSpot, track campaign performance, and see which campaigns are driving results. This integration allows you to align your advertising data with your CRM, giving you a full-funnel view of your marketing performance.