Single Sign-On in HubSpot: What Is It and How Do You Set It Up?

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What is Single Sign-On (SSO)?

Single Sign-On (SSO) is an authentication process that gives users access to multiple applications or systems using one set of credentials. Users do not need to manage multiple usernames and passwords. They log in once and gain access to all connected systems without being prompted to log in again.

Benefits of SSO

Here are some of the key reasons to start using SSO in your organisation:

• Convenience: Users do not need to remember multiple usernames and passwords.
• Increased productivity: Reduces the time spent logging in to multiple platforms.
• Improved security: Reduces the risk of password-related breaches, as users are less likely to write down or forget complex passwords.

Security and flexibility are among the most significant advantages of this feature.

Does HubSpot Support Single Sign-On?

Yes, HubSpot supports SSO for its Enterprise accounts. If you have a HubSpot Enterprise account and have set up SSO for your organisation, you can require users to log in to HubSpot using their SSO credentials.

How Do I Activate SSO in HubSpot?

If you have decided to try Single Sign-On in HubSpot, follow these steps:

1. Log in to your identity provider account.
2. Navigate to your applications and create a new application for HubSpot.
3. Click the settings icon in the main navigation bar in your HubSpot account.
4. In the left-hand menu, select Account Defaults.
5. Click the Security tab.
6. Under Login, click Set Up Single Sign-On.
7. Copy the required values (such as Audience URI and Sign On URL) from HubSpot and paste them into your identity provider account where required.
8. Set the username format/Name ID to Email if prompted.
9. Copy the identifier or issuer URL, the single sign-on URL, and the certificate from your identity provider, and paste them into the corresponding fields in the SSO setup panel in HubSpot.
10. Click Verify.

If you experience any issues setting up SSO in HubSpot, you are welcome to contact us or consult HubSpot's own guide on how to configure SSO.

Key Takeaways

SSO simplifies access management by letting users log in once to reach all connected systems. HubSpot supports SSO on Enterprise accounts, delivering improved security, higher productivity, and a more seamless user experience. Setting it up follows a clear step-by-step process through your identity provider and HubSpot's security settings.