Radiant, HubSpot & Vainu Webinar: Hybrid B2B Selling – How to Prepare For It
Published on
June 22, 2026
According to McKinsey, Hybrid Sellers are expected to be the most common sales role by 2026. In a live webinar Sharen Murnaghan (Top Tier Channel Mgr, HubSpot), Mikko Honkanen (CEO, Vainu), and Joakim Steenfos (CEO, Radiant) discussed and inspired you with benefits related to Hybrid Sales.
The webinar included best practices and concrete easy-to-implement examples for sales leaders.
Hybrid Selling includes:
- Omnichannel approach with simultaneous utilization of in-person, remote, and digital self-serve options.
- Sales teams consist of field and inside representatives, primarily conducting sales through video conferencing with occasional in-person visits.
- increase the involvement of multiple stakeholders, both internally and externally.
You can see the webinar right here
Want to know more about hybrid selling?
Download our Hybrid Selling Process Template
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Authors
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Sebastian Brønnum
Associate Marketing Consultant
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