Case:
SaaS: 4 months into Sales as a Service and HubSpot Sales Hub implementation
(still on-going!)
Demos booked
Demos conducted
in Pipeline (DKK, ARR)
Won (DKK, ARR)
Industry
The Contract Management and GDPR industry is known for its dynamic and rapidly evolving nature. The decision-making process for businesses often involves different stakeholders and evaluating a comparison to other solutions, which can make the sales process complex.
Challenges
Reorganization and new ownership to revitalize and transform COMA. Building a high-relevant sales pipeline can be difficult in a market with high competition. The combination of unclear ‘Ideal Customer Profile’ (ICP) and positioning of value propositions (CPs) and unique selling points (USP’s) made it difficult to be relevant for sales.
Solution
Building a 360° HubSpot Solution integrated with a modern tech stack was a core step in establishing a winning recipe. Combined with Sales as a Service, it was possible to build a high-relevant sales pipeline within the first four months, which led to a high volume of scheduled meetings.
“Radiant’s forward-thinking experts curate the best-practices of your next growth journey. The results they have achieved in building pipeline through outbound marketing, have been really impressive so far and resemble a state-of-the-art approach. We will continue our partnership with Radiant, as we view them as key in reaching our next growth milestones.”
Rasmus Pultz, Partner & CCO
COMA System
Services
Systems
“As a growing business in the SaaS space there is a wide playbook of best practices to familiarize yourself with. Partnering up with Radiant’s forward-thinking leaders and experts has helped us navigate this playbook and implement a solution that is tailored to our specific go-to-market strategy. By implementing a modern tech stack with HubSpot at the very core, we have been able to establish a winning recipe for our current stage, where scalability and data hygiene are key elements. Beyond identifying TAM and implementing/migrating our CRM, we also use Radiant for Sales as a Service”.
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