What is HubSpot? 

HubSpot is the world leading CRM platform, including marketing, sales, customer services, automation, and CMS. You can use HubSpot as a complete ecosystem solution, or you can use it in specific areas such as email marketing, automated sales emails, or landing page builder. HubSpot is a comprehensive platform that offers a range of tools to attract, retain, and satisfy customers. With the all-in-one solution, you can get full insights into your leads, customers, and prospects across all activities.


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The Hubspot CRM

How does HubSpot work?

HubSpot is a customer relationship management platform (CRM), that works as a comprehensive marketing, sales and service software platform that helps businesses by providing a range of integrated tools and solutions. The platform allows you to store, manage, and analyze customer interactions and data.

Businesses can centralize their customer data, streamline processes, and effectively engage with their audience in one place. With the solution, it is possible to improve efficiency by having all the necessary tools in one place. Additionally, HubSpot offers integrations with the most popular tools and platforms, which makes it easy to ingrate and use in relation to existing tools and routines.

The HubSpot Platform consists of 5 Hubs: Marketing, sales, service, operation, and CMS. The five hubs are designed to address different aspects of the business’s operations. By choosing and/or combining the hubs and tools, it is possible to create a tailored solution based on your specific needs.


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Get the ultimate HubSpot Platform

Get the 3 golden steps to implement the Ultimate HubSpot Platform. Download the free guide made by the Top HubSpot Partner in the Nordics.

HubSpot is a powerful platform that can help businesses create sustainable growth and manage their marketing, sales, and customer service activities.

Implementing HubSpot can be a complex process, and it is important to have a clear strategy and place in place to get the most out of the platform.

The Ultimate HubSpot Platform

The HubSpot Hubs

Which solutions do HubSpot offers?

The five HubSpot Hubs are parts of the HubSpot CRM and are designed to help businesses of all sizes and industries to grow faster. It’s only sometimes that businesses have the capacity (or need) to include all available hubs. That’s why you can choose exactly the hubs you need that support and strengthen your business activities. 

All hubs have three different versions (starter, professional, and enterprise). Which hubs and versions you should choose is based on preferences. You can see the full specification of the different versions on right here.

HubSpot Sales HubHubSpot Sales Hub

The Sales Hub has one overall goal. Let you close more deals, faster, and with features like email tracking, email automation, and meeting scheduling. The Sales Hub increases the efficiency for your sales rep, including prospecting and pipeline management.

Example of features:





The HubSpot Hubs

HubSpot Service HubHubSpot Service Hub

The Service Hub makes it possible to deliver exceptional customer service experiences. The hub includes features like ticket management, a knowledge base, and chatbots. With these features, you can achieve higher customer satisfaction and retention. In short, the service hub gives you the tools to take the service to the next level.

Example of features:

  • Live chat
  • Conversational bots
  • Tickets
  • Customer portal
  • Channel switching
  • Multi-channel support
  • Collaborate on support issues
  • Feedback surveys


HubSpot Marketing HubHubSpot Marketing Hub

The Marketing Hub offers a complete set of tools to attract, engage, and satisfy your customers with inbound marketing tactics. With HubSpot Marketing Hub, you get in-depth insights, which increase the quality of decision-making across the organization. The comprehensive data analytics and report possibilities create the space for seamless collaboration between marketing, sales, and service.

Example of features:


HubSpot CMS Hub HubSpot CMS Hub

The CMS Hub (content management system) allows a complete solution with full control over your website’s content and design, all in a single, user-friendly platform. One of the key benefits of using the CMS hub is the built-in SEO tool, where HubSpot can make recommendations for your SEO efforts.

Example of features:

  • Drag and drop builder
  • Publishing tool
  • Multi-language content creator
  • Built-in SEO recommendations
  • Smart content based of AI
  • Contact attribution report
  • Customizable forms


HubSpot Operation HubHubSpot Operation Hub

The Operations Hub streamlines your internal processes, including features such as data segmentation. The hubs provide a strong toolkit for managing customer data and seamlessly integrating with other applications, making business more efficient. The hub gives you the tools to ensure data accuracy, keep your database clean, and eliminate manual data entries.

Example of features:

  • Data sync
  • Programmable automation
  • Datasets
  • Data quality automation
  • Real-time integrations
  • Data segmentation
  • Data migration


HubSpot Statistics

Why HubSpot?

  • HubSpot was ranked #1 Global Software Company in G2 Rankings
  • HubSpot has +177.000 clients in over 120 countries.
  • HubSpot has more than 7.433 employees globally


Integrations within the HubSpot CRM Platform


Number of 1# Rankings got HubSpot (most of all)

$0 bn

Made by HubSpot in total revenue in 2022


Number of 1# Rankings got HubSpot Marketing Hub (most of all)

Hubspot integratons

Can I integrate other tools with HubSpot?

Yes, you can integrate other tools with HubSpot. Actually, you can find more than 1000 integrations in HubSpot Marketplace. One of the most significant benefits of the CRM system is the HubSpot integration opportunities to make a complete ecosystem. For example, you can integrate your email system, social media, and website. 

Typically, the integration process is straightforward with a seamless process. However, there are many opportunities, so it is about finding, implementing, and using the most efficient tools and ensuring the right data enrichment. The integration process can be a unique way to enhance your marketing and sales efforts, streamline workflows, and get a complete view of customers. 

Some of the most popular integrations include: 

  • Gmail
  • Outlook
  • Slack
  • LinkedIn
  • Facebook
  • Vainu
  • Google Ads
  • WordPress
  • Shopify
  • Salesforce
  • Mailchimp
  • Lasso X
  • Zapier
  • Google Calender
  • Office365
  • Microsoft Dynamics
  • Contractbook
  • Plecto
HubSpot Integrations

See some of the most valuable HubSpot integrations.

Get the best crm system

Why choose HubSpot?

There are tons of different kinds of CRM platforms. To mention some of them; Salesforce, Pipedrive, and Microsoft Dynamic. So why choose HubSpot CRM? And is it the right solution for you? There can be several reasons why HubSpot is an excellent solution for your company. Let’s look at some concrete examples.

HubSpot versus Salesforce

Although there are several CRM options, HubSpot and Salesforce remain as the most popular platforms. These platforms offer solutions for sales and marketing teams. Nevertheless, the variations begin to appear when examining the structure and foundation of both platforms and how user-friendliness the CRM platforms are.

Some of the benefits of using HubSpot versus Salesforce:

  • All-in-one solution: HubSpot offers a unique ecosystem that connects all aspects of the business. This includes marketing, sales, customer service, and operations. On the other hand, Salesforce is primarily focusing on sales and customer relationship management. With HubSpot, you have one platform for all. 

  • Price and scalable: HubSpot offers flexible pricing plans, which means that there is a price option for businesses of all sizes and industries. The flexible plans also make it possible to scale your platform as your business grows. Salesforce is often more expensive and less accessible for smaller businesses and industries. 

  • Unique integration ecosystem: Can you mention an integration that HubSpot doesn’t have? I bet you can’t. HubSpot makes it easy to integrate with your existing tech stack, compared to Salesforce, which can be limited.

With HubSpot’s integration with Salesforce, it is possible to synchronizing your data within minutes, without any technical configuration necessary. Want to know more about HubSpot versus Salesforce? 

Salesforce vs HubSpot

HubSpot versus Pipedrive

Both HubSpot and Pipedrive are popular CRM platforms for managing sales and marketing. However, there are some key differences between the two CRM systems.

Some of the benefits of using HubSpot versus Pipedrive:

  • Inbound Marketing Focus: HubSpot’s inbound automation approach is designed to attract and engage new customers through content, social media, marketing automation, lead nurturing and scoring, etc. Even though Pipedrive also has some marketing automation, it is limited compared to HubSpot. 

  • Advanced Analytics and Reporting: HubSpot allows tracking the performance of your sales, marketing, and service efforts. This gives you an in-depth, data-driven insight into your performance, which is next-level compared to Pipedrive. 

  • Customer Success Management: With features such as customer feedback, surveys, and customer health scoring, HubSpot offers many tools to ensure high customer satisfaction. The output can be higher customer retention, which is vital to sustainable growth. This is one of the main reasons to choose HubSpot compared to Pipedrive.

The choice between HubSpot and Pipedrive will depend on your specific business needs. If you’re looking for a all-in-one solution with a wide range of features to manage all of your business, Hubspot may be a better choise.

Pipedrive vs HubSpot

HubSpot versus Microsoft Dynamics

HubSpot and Microsoft Dynamics are two highly-rated CRM platforms. Microsoft Dynamics is particularly useful for larger sales teams, but is it better than HubSpot? If you’re looking to grow your business, this section will aid in distinguishing the differences between HubSpot and Microsoft Dynamics, so you can select the CRM that best fits your needs.

Some of the benefits of using HubSpot versus Microsoft Dynamics:

  • User-Friendliness: HubSpot is generally more user-friendly and easier to navigate than Microsoft Dynamics. HubSpot CRM offers a more intuitive interface, which makes the system easier to work within. 

  • Pricing: With HubSpot, you can choose between different pricing plans, including a free one, making it more accessible for small and medium-sized businesses. Microsoft Dynamics is more expensive than HubSpot.

  • Integration with Marketing and Sales Tools: With HubSpot, you can manage marketing campaigns, sales pipelines, and customer relationships. All in one place because of the built-in integrations with the CRM. With Microsoft Dynamics, you need to integrate third-party tools, which makes processes more administrative and complex.

If you’re looking for a platform with customization options, user-friendly intertface, and seamless integrations with other systems than Microsoft products, HubSpot may be the best choise. Want to read more about HubSpot versus Microsoft Dynamics?

Microsoft Dynamics vs HubSpot

HubSpot pricing

How much does it cost to use HubSpot?

HubSpot has different pricing plans based on your need and preferences. Overall, you can choose between 4 pricing plans: free, starter, professional, and enterprise. The free pricing plan offers you some free tools, but be aware of the limitations. Read more about the limitations and free tools.

Be aware that the prices can differ due to price changes. Furthermore, there can be additional costs associated with add-ons and integrations. Get a complete overview of HubSpot pricing plans. 

Overall, the  pricing is flexible and scalable but can also be a bit unmanageable. We recommend talking with a HubSpot Partner to get the right solution and price that match your needs.

Which solution is right for you? With a Top HubSpot Partner, you get the right hubs and the best prices. Contact us.

The ultimate hubspot crm platform

How to get the most out of HubSpot?

When you use HubSpot, you must ensure that your team is fully educated about features, implementation, and how to use it in practice. With HubSpot Academy, you can access free courses, webinars, and blogs. Here you can get certifications in various areas, which can be a great first step. The certifications include Inbound Marketing, HubSpot Sales Software, HubSpot Marketing Software, and more.

However, if you want to take a step further and get the full out of the platform, you can team up with a HubSpot Solution Partner like Radiant. We’re rated as a top HubSpot Partner in the Nordics and help businesses implement, optimize, and use the CRM in practice. Partnering with an official Partner can give you specific benefits. 

It’s important to remember that while HubSpot is a powerful tool, it may not fit every business. Before making any decision, think about which hubs you need and how they can help you achieve your goals. You can also contact a HubSpot Partner to help you tailor the right solution.

Get in touch with us.

Radiant HubSpot Platform

Who is Radiant?

We scale businesses

We implement industry-leading HubSpot Platforms. Because we’ve accumulated thousands of datasets from actual sales and marketing, we know what works in the Nordic market.

We practice what we preach: we don’t just tell you what to do. We actually do it for you. 

  • RWe implement! enable! scale! The ultimate HubSpot platform
  • RLeading HubSpot Partner with +25 HubSpot Certifications & 5/5 stars
  • RB2B Sales as a Service with record-breaking ROI results
  • RFounded in 2017. In 2023 we're +30 employees in DK and NO.
  • RPurely for B2B

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