Sales as a Service – a fancy definition of outsourcing sales. Mandatory intro with useless fortune 500 nonsense about Sales as a Service From controversial to mainstream adoption: Apple, Microsoft, and Google match their in-house sales with outsourced...
What is an Ideal Customer Profile? An ideal customer profile (ICP) is a detailed description of the characteristics of a company’s ideal customers, and information about demographics, behaviors, needs, and goals. To define an ICP, start by considering...
Marketing and sales are about delivering the right message to the right person at the right time. It can be difficult in a fragmented media landscape, and at the same time, customer segmentation is becoming more important. In the old days, before the internet and...
B2B segmentation is an important tool if you want to work effectively with sales and increase your revenue. You don’t just have to know who to sell to, you must also know who not to sell to. Although it’s tempting, it’s impossible to put all customers in the...
Do you have a lot of contacts in your CRM system, and do you find it difficult to get an overview of which leads are ready to make a purchase? We give you three tips for segmenting the customer database in HubSpot, so you can customize the sales work. If you lack an...
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